Reletter
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Unsnooze Your Inbox

Ian Brodie

A practical guide to crafting engaging emails and newsletters that captivate your audience, build authority and generate more sales.

Platform
Substack
PricingOnly free issuesPublishesDaily
Issues231Founded3 years agoLast Issue2 years ago
Active

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Latest Issues

Retirement

You may have heard me mention in the last few months that Kathy and I have been cutting down working hours and focusing more on travel, family and fun.

It’s time for the next phase. I’m going to be posting newsletters much less from now on...

2 years ago
21
16

Three things I wish newsletter writers would stop

Look, these are just personal preferences. As I said last time, Your weird is OK.

But there are a handful of things that would improve my enjoyment of quite a few of the newsletters I read - and I believe make them more effective.

  1. St...
2 years ago
6
2

Your weird is OK

I subscribe to a lot of different and varied newsletters.

One of them has a sideline in icebreakers you can use at events and parties.

It’s an excellent newsletter overall, but it never ceases to amaze me how unlikely it would be I woul...

2 years ago
4

Déjà vu

I was talking to my son earlier this week. He’s getting involved with a new startup and was asking me about their marketing.

The conversation reminded me of a bit of an epiphany I had when talking to a client nearly 30 years ago.

It was o...

2 years ago
3
1

Screw "Good to Great"

Hiya - it’s been a while! I think I may have eased into retirement without noticing…

“Good to Great” is brilliant marketing.

Telling someone they’re rubbish and need to improve tends to trigger defensiveness. Telling them they’re good bu...

2 years ago
7

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  • Ian Brodie

    ★ Author of Email Persuasion. Host of Course Builders TV. (Still) King of Lockdown Hair. Grower of exotic chillies ★

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