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Vivid Selling

Ian Ross

Vivid Selling by Ian Ross goes deep into the psychological techniques of guided persuasion via modern sales techniques, empowering professionals to sell with integrity, resilience, and less stress.

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Substack
PricingFreemiumPublishesWeekly
Issues33Founded2 years agoLast Issuea month ago
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Latest Issues

The Sales Storytelling Technique That's Too Hard for Beginners

There’s a reason every salesperson you’ve ever met has been told to “tell stories.”

It’s because it works. But not for the reason most people think.

Most people think stories work because they’re more engaging than explaining. That’s true...

a month ago
1

This actually changed my sales career

Broke in my NYC apartment

This is going to be a long email, and you probably won’t read it. The very reason you want to skim this is why you should probably read it 3 times in a row. But that’s a you problem, not a me problem.

Anyway, her...

a month ago
1

I Lost a Deal in 12 Seconds Without Realizing It

The prospect booked the call. Filled out the form. Showed up on time.

And I opened with: “Let me tell you a little about what we do.”

Dead. Twelve seconds.

Not because the pitch was bad. Because the pitch existed at all.

I didn’t unders...

a month ago
2

The Frame You Set That Eliminates Your Most Common Objection

Last week I gave you the doctor frame. One sentence that turns you from a salesperson into a diagnostician. This week is the second frame, and it pairs with the first.

You set it early. Same place, first two minutes. And it eliminates the...

2 months ago
1

Why Your Prospect Doesn’t Trust Your Recommendation

You’ve spent the last few weeks learning how to see what’s happening underneath a sales conversation. Where resistance lives. Why it forms. What to do when it shows up.

Now we’re shifting.

For the next stretch I’m going to give you one to...

2 months ago
3

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  • Ian Ross

    Sales Trainer | Host of the Close More Sales Podcast | Practicing Stoic

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