
Vivid Selling by Ian Ross goes deep into the psychological techniques of guided persuasion via modern sales techniques, empowering professionals to sell with integrity, resilience, and less stress.
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 30 | Subscribers | Read | vividselling.substack.com |
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Last week I gave you the doctor frame. One sentence that turns you from a salesperson into a diagnostician. This week is the second frame, and it pairs with the first.
You’ve spent the last few weeks learning how to see what’s happening underneath a sales conversation. Where resistance lives. Why it forms. What to do when it shows up.
Last week I left you with a scene. A wife at a kitchen table. “I’m just not the kind of person who makes decisions this fast.” The seller validates perfectly, asks a brilliant question, she acknowledges the pattern out loud.
Last week I showed you how to start a discovery call with vision instead of pain. Four questions that take the prospect from “I want to grow” to describing a future self they can feel.
The writers behind this newsletter.
Sales Trainer | Host of the Close More Sales Podcast | Practicing Stoic
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