ICR Research Substack
Stuart MacDonaldThis Substack is about all aspects of international engagement including diplomacy, public diplomacy, soft power, cultural diplomacy, international cultural relations, digital influence, data, tech ...
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 37 | Founded | a year ago | Last Issue | a month ago |
| Active | |||||
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stuart619.substack.comLatest Issues
ICR Research 2026 #6: Was Soft Power an Experiment? And Did It Fail?
Karl Palmås has written one of the more unsettling essays to appear in European intellectual life this spring. Published in the Swedish journal Glänta and translated by Eurozine, ‘Social Experiments Without Experimentalism’ asks why our era...
ICR Research 2026 #5: From Attraction to Trust
Where this series has arrived
The first four articles in this series have moved from diagnosis to analysis. The opening piece argued that soft power’s apparent irrelevance is largely a failure of implementation rather than inherent weaknes...
ICR Research 2026 #4: Trust is not enough
Stuart MacDonald, Nicholas Cull and Hendrik Ohnesorge
26 February 2026
This blog is a shorter version of a longer blog we wrote after participating in this year’s Munich Security Conference, that was published by the British Council yeste...
ICR Research 2026 #3: Soft Power Strategic Coherence and the Efficiency Frontier
In comparative analysis of soft power performance, a persistent pattern emerges that defies conventional assumptions. The countries achieving the greatest returns from their investments are not those with the largest budgets. They are those...
ICR Research 2026 #2:The Soft Power Operating Model
In the contemporary geopolitical landscape, governments invest substantial sums in what might be called the ‘apps’ of soft power: scholarship programmes, cultural festivals, language courses, international broadcasting, and development assi...
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I am the Director of ICR Research. We analyse international engagement.
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