PeddeG's Newsroom
Giovanni PeddeSubstack Comments and Articles
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 26 | Founded | 2 years ago | Last Issue | 24 days ago |
| Active | |||||
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giovannipedde.substack.comLatest Issues
Italy Made the Monsters. Now It's Time to Bring Them Back.
There’s a scene near the end of Il Demonio (The Demon) — Brunello Rondi’s 1963 film, so thoroughly vanished from circulation that finding a watchable copy feels like a minor archaeological triumph — that made me stop the frame and sit in si...
Don't Prompt. Orchestrate.
Steven Soderbergh just told the world he’s using AI to complete a John Lennon documentary and a Spanish-American War epic. Last week, the Academy announced that only roles “demonstrably performed by humans with their consent” are eligible f...
AI Didn't Kill the Blockbuster. It Just Made It Independent.
$300 million. That’s what Bitcoin: Killing Satoshi would have cost under a traditional studio model. A globe-trotting thriller requiring 200 distinct locations — Antarctica, Antigua, Las Vegas, and dozens more — with the travel, set constru...
The Great Distribution Flip: Why "Niche" Is the New "Global"
April 10, 2026. Over 1,000 screens across North America. $600,000 in the first weekend. Production budget recouped in 72 hours.
No studio. No traditional distributor. No marketing budget.
Hunting Matthew Nichols — a found-footage Canadian...
The Empty Lot
The Hollywood executive didn’t slowly fade away. It was optimized out.
I was a studio executive for many years. Watching today’s consolidation tear through the entertainment industry—and the human cost that follows—I can’t help but recogni...
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| Subscribers | Engagement | 65 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Former SVP at Paramount Pictures Int'l TV and later EVP CBS Corporation, currently immersed in Web 3/blockchain/decentralized finance as well as creative endeavors.
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