Il Substack di Nicolo'
Nicolo' CaitiIl mio Substack personale
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 30 | Founded | 3 months ago | Last Issue | 3 days ago |
| Active | |||||
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nicolocaiti.substack.comLatest Issues
The Ethics of Machine Learning in Marketing: Navigating Algorithmic Bias
ethics of machine learning
In the current digital landscape, Machine Learning (ML) is the engine behind hyper-personalization. It determines which ads we see, what products are recommended to us, and even the pricing we are offered. Howeve...
Small Data vs. Big Data: Why Quality Beats Quantity
small data
In the gold rush of the digital age, we’ve been told that “data is the new oil” and that more is always better. For years, the narrative has been dominated by Big Data: massive, sprawling datasets that require a small army of da...
ROI of AI: Measuring the Real Impact of Your Algorithms
RETURN OF INVESTMENT
RETURN OF INVESTMENT
In the current tech landscape, “implementing AI” has become a boardroom mantra. However, there is a significant difference between achieving automation and achieving profitability. While seeing a...
Synthetic Users: Testing Campaigns on a Virtual Audience
synthetic user
The traditional focus group is getting a digital makeover. For decades, the gold standard of market research involved sitting eight strangers in a sterile room, feeding them lukewarm pizza, and hoping they’d be honest about...
Marketing in a Cookie-less World: The Triumph of First-Party Data
cookie-less
The digital marketing landscape is undergoing its most significant transformation in decades. For years, the third-party cookie was the “glue” of the internet, allowing brands to follow users across the web, track their every m...
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Authors
The writers behind this newsletter.
Cutting the noise in Digital Marketing. | Google Ads Expert | I share data-driven case studies on automation, PPC efficiency, and solving growth bottlenecks at the root
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