Imaginary Friends
For curious creatives, thoughtful founders, and anyone who still believes in imaginary friends. Essays, strategy, and story from Emily Oberman, agency founder, email strategist, and your digital Mary Poppins.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 63 | Founded | a year ago | Last Issue | 8 days ago |
| Active | |||||
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imaginaryfriendsarereal.substack.co...Latest Issues
#59 | Don’t Stop ’Til It Sells Enough
Hey there,
Yesterday I went to see the Michael biopic, and honestly, I walked out with more marketing notes than actual film opinions.
It got me thinking about something that blew my mind: post-mortem marketing. Michael Jackson passed awa...
#58 | No one can tell what's “real” (but we all believe we can)
Hey there,
How good are you at recognizing if something was made by AI? Can you tell if a news story is real or a conspiracy? How accurate do you think your judgment really is?
Most of us would probably answer these questions by vouching...
More Tales from a Film Festival and Why In-Person Networking Is Broken
I spent four days in April as the social media manager at StreamFest 2026, a film festival built on the idea that the existing festival model is broken. People shouldn’t have to fight algorithms to discover great films, and filmmakers shoul...
#57 | Conversations I Had Backstage at StreamFest 2026
Hey there,
It’s been a full week since StreamFest 2026 wrapped, and I’m still checking the DMs. Not exactly because I have to, but...
You see, the festival’s over, and the most immediate posts are published. Of course, scheduling out unu...
#56 | Marketing the Anthropocene: How My Students Are Finding a Fix for Our Planet
Hey there,
Have you ever heard of the Anthropocene? It sounds like a disease, right? Well, actually, according to The Natural History Museum, “We are living in a time many people refer to as the Anthropocene. Humans have become the single...
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| Subscribers | Engagement | 63 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
For curious creatives, thoughtful founders, and anyone who still believes in imaginary friends. Essays, strategy, and story from the office of Emily Oberman, agency founder, email strategist, and your digital Mary Poppins.
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