The Anchor
Hakan @ The AnchorBehavioral science applied to real estate. Friday essays for agents, brokers, and operators on pricing, persuasion, and the conversations that move people.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 18 | Founded | a year ago | Last Issue | 2 months ago |
| Active | |||||
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immomagic.substack.comLatest Issues
The Market for Lemons Has Better Lighting Now
For as long as there have been listing photos, there has been an unspoken agreement between agent and buyer about what those photos are.
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The sky was bluer than it ever looked in person.
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The lens was wide enough to make a galley...
She Saw Everything. She Counted Nothing.
Picture a buyer every agent has met some version of.
She and her spouse find a house. Good school district. Great curb appeal, a manicured lawn, a spacious shed out back. It checks all of her big boxes.
It sits an hour from her work, whi...
How to Talk a Seller Down on Price Without Losing the Listing
You’ve had this meeting. Maybe last week.
The setting changes. Kitchen table in a suburban single-family. Conference room in a manufactured housing community office.
Title office, brokerage kitchen, Zoom call with a couple in two differe...
7 Phone Photo Angles That Triple Buyer Replies in 4 Hours
TL;DR – Grab these seven angles during the showing, text one to me after, and I’ll flip it into a wow-worthy 3-D staging PDF in four hours. Buyers see potential, you get replies—and it costs you nothing on the first room.
Why your fo...
How to Break Into Luxury Real Estate: Your Step-by-Step Guide to Million-Dollar Success
While 87% of real estate agents never sell a property over $500K, a small group of luxury specialists are quietly closing $2-10 million deals every month. What separates them from the majority struggling to break the $200K barrier?
It's no...
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| Subscribers | Engagement | 62 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Behavioral science applied to real estate. Founder of ImmoMagic. The Anchor drops every Friday.
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