Reletter
Artwork for In Between Business

In Between Business

Lucia Orozco Lopez

Making value legible. For the people building in spaces that don't have a playbook yet.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues9Founded9 months agoLast Issue9 days ago
Active

Read this Newsletter

luciaorozcolopez.substack.com
Artwork for In Between Business

Latest Issues

When the Product Works and the Company Still Fails

image by Kampus (credit)

There is a pattern that is slowly killing femtech innovation.

A founder builds something that works and addresses a real gap, with solid clinical evidence. They raise early capital for full development, hire a sm...

9 days ago
2

The Decision Femtech Founders Keep Avoiding

Designed by vectorjuice / Freepik

Welcome to Femtech Fundamentals, the series where I explain women’s health topics for those starting new in the industry.

There is a question that every founding team should ask themselves.

“Who are we s...

23 days ago
7
1

A Founder's Guide to Evaluating Femtech Solutions

Welcome to Femtech Fundamentals, the series where I explain women’s health topics for those starting new in the industry.

I have changed industries more times than I can count.

In a short amount of time, I went from a digital marketing st...

a month ago
7

The Unconventional Career Playbook Nobody Gave Me

For years, I saw the women’s health industry from the outside looking in. I thought I could never really work in it. After all, I was not a doctor, a researcher or a professional with previous training in the space.

For a while, I blamed m...

2 months ago
8
4

We Didn’t Start From Zero

I have been following the Femtech industry for ten years. First as a patient myself, trying to look for answers I could not find anywhere; then as a follower, supporting initiatives already created; and now as a builder in the space, lucky...

2 months ago
2

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for In Between Business.

SubscribersEngagement69Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Authors

The writers behind this newsletter.

  • Lucia Orozco Lopez

    Consultant. Deliberate pivoter. Went from finance to FemTech. Figured out the strategy that makes unlikely moves work. Writing about what that actually looks like in practice.

  • Frequently Asked Questions

    How can I access the email archive for In Between Business?

    You can find recent issues that have been published by In Between Business on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does In Between Business have?

    To see how many people subscribe to In Between Business, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in In Between Business?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch In Between Business as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like In Between Business?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact In Between Business using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to In Between Business?

    Scroll up to where it says Related Newsletters to see other publications like In Between Business. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact In Between Business?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.