
Turning new managers into empowered leaders with one email every Tuesday morning
| Platform | Pricing | Only free issues | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 203 | Founded | 4 years ago | Last Issue | 5 days ago |
| Active | |||||

Hey team,
Have you heard of Project Aristotle?
It was a study ran by Google from 2012-2015, in which they proved one of the most expensive assumptions in leadership dead wrong.
Google’s People team studied 180+ internal teams to answer...
Morning team, happy Tuesday!
Back in 2024, I surveyed over 100k of you on Instagram and here on this blog, with one question: “What do you actually think of your Gen Z team?”
The same three answers came back, over and over:
Entitled. Laz...
Hey team hapy Tuesday!!
Big update from HQ, we’re opening up Custard today to another 50 teams, which feels so crazy/exciting that we’re already on the full second cohort. I can’t wait to meet some of you inside.
Eventually, Custard will...
Hey team, happy Tuesday
Tomorrow I’m running a live, online session on how to hold authority and earn respect without becoming the manager nobody wants to work for.
So if you haven’t reserved your spot, do it now, because I’m talking ab...
Hey team, happy Tuesday
The sun is shining woop, and next week I’m bringing our community together for a live workshop that could completely change how you lead for the rest of 2026.
I’ll be teaching my powerful 4-part system to reset yo...
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The writers behind this newsletter.
Rip up the management books. We're starting again.
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