
A mostly-daily newsletter about making a living on the internet with your ideas
| Platform | Pricing | Freemium | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 65 | Founded | a year ago | Last Issue | 7 days ago |
| Active | |||||

I was reviewing a batch of emails with a client last week and stopped on one line.
Not because it was wrong. Because it wasn’t his.
The giveaway? Two words. “Genuinely” and “quietly.” The second I see them, I know AI wrote the sentence an...
Here’s something I probably shouldn’t admit: I don’t know how to set up UTM tracking.
Never learned it. Every time I’ve tried, I get about forty minutes in, feel dumb, and close the laptop.
And I’ve still known exactly where every subscri...
Photo by Headway on Unsplash
A client asked me something last week that used to make me sweat.
“If we pay you $2,000 a month, how many hours does that buy?”
Reasonable question. He wasn’t being difficult — he just wanted a way to know he...
Photo by Kelly Sikkema on Unsplash
I hosted office hours last week and nobody showed up.
Not one person. I had a few maybes on the list, my assistant sent reminders the day before like we always do, and I logged on early with coffee, read...
Photo by Christian Wiediger on Unsplash
My best-performing video this year was published in late 2024.
I found this out the boring way: I opened YouTube Studio, filtered to this year, and sorted my top 10 videos by views. Number one wasn’...
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| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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The writers behind this newsletter.
I help creators build a business they love based on their expertise. I've worked with Ryan Holiday, Justin Welsh, Amanda Goetz, Susan Cain, and many more. Was employee #5 at Kit and Director of Creator Success at Podia.
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