
deep dives, reviews, commentary and analysis on the world of perfume and fragrance. never paywalled.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 91 | Founded | 5 years ago | Last Issue | 15 days ago |
| Active | |||||

Tell me about a complicated man.
So begins Emily Wilson’s translation of The Odyssey. The first line of this poem might be the most argued over line of translation in the history of human text. The word used to describe Odysseus is ‘polyt...
It’s a strange day when you realise that we’re all living in the little treat economy.
If you have never heard of the little treat economy, let me make introductions. The world is bleak. Chaos is everywhere. We can’t seem to stop living in...
When I was in Melbourne a few months ago I spent a rainy afternoon ducking in and out of stores and smelling through entire collections of perfume. This, to me, is as close to perfection as an afternoon can get. When I have time après sniff...
How much would you pay for a bottle of perfume?
This is a question I can’t answer without a hundred qualifiers. Well, you see, it depends - is it a designer perfume, artisan, a splash from the chemist? Is the perfume rare, reformulated, di...
Many moons ago I wrote a deep dive article on the house of Le Labo, examining the brand ethos and reviewing every perfume they had released up to the date of publishing in 2021. (You can find a link to the article below). Since then I’m som...
Subscribers, engagement, traffic and sponsorship for Fumes.
| Subscribers | Engagement | 81 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
Where Fumes ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 1.2k | Monthly Search Traffic | Top Keywords |
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The writers behind this newsletter.
australian. enthusiast. i write, obsessively, about perfume.
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