
Incidental Mythology is the anthropological study of mythology, but not old narratives - we're looking at our popular culture. These are our myths, not because someone struggled to make them so. But because they are... incidentally.
| Platform | Pricing | Freemium | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 102 | Founded | a year ago | Last Issue | 8 days ago |
| Active | |||||

Being quite a left leaning person, my algorithm has done a lot to situate itself around me. As such, I am quite accustomed to scrolling through instagram or substack to find post after post speculating on whether or not Taylor Swift is secr...
I hope one thing so far in all the things I’ve talked about here - mythology is not simple. It’s never simple, never just a story, never something to underestimate or forget ever existed. Or worse, forget is still actively around us every d...
Okay, I get it. I can sit here and say in multiple posts (which I haven, in case you missed it) I like to look at popular culture like mythology. And I want to start looking at classic literature, and popular literature, like mythology. Thi...
A structuralist debate
Alright, we’re getting into structuralism some more today. I know, I know, there’s been a lot of it already. But I have been enjoying myself, and for those of you who wanted more on anthropology? You’re welcome!
Ugh. July started rough, with a two week long heat wave here, which led to us moving our mattress downstairs and taping foil on the windows. It definitely gave our house a particular vibe. Is it is a good vibe? Depends on what you want, rea...
Subscribers, engagement, traffic and sponsorship for Incidental Mythology.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
Researcher, Writer and Freelance Academic. Writer of video essays over on Incidental Mythology
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