Incidental Mythology
Vivian AsimosIncidental Mythology is the anthropological study of mythology, but not old narratives - we're looking at our popular culture. These are our myths, not because someone struggled to make them so. But because they are... incidentally.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 113 | Founded | a year ago | Last Issue | 10 days ago |
| Active | |||||
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incidentalmythology.substack.comLatest Issues
October 2026 Recap
October starts us off on the last quarter of the year with a lot of activity. I am so excited to finally tell you that I bought a house! This whole year trying to get that finished was so stressful, that it doesn’t quite feel real yet. But...
Why we love a moving house
Hello and Welcome to Incidental Mythology, where we think about our popular culture in the way that it is - contemporary mythology. And its not contemporary mythology because of some mystic genius of a writer, but because it just is - incid...
Why We Watch Over the Garden Wall: liminality, folklore and autumn
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Over the Garden Wall is built on ideas of liminality - a state of being in between. The Unknown is not life or death, but something between. It's not real or unreal, but something in between. So much of the show is built usin...
Finding Emotion from Song: music in anthropological research
As an anthropologist, I know that surveys are not exactly easy to write. A lot of people will think they are, and those people probably write quite bad surveys. There’s an art to them - and I’m not saying I’m perfect at them, but I at least...
Unpacking Social Capital
This article is for my paid subscribers only.
In the latest video essay over on the Incidental Mythology Youtube, I chatted about how the biographical readings of Taylor Swift’s songs, and the insistence these readings are the only correct...
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| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Researcher, Writer and Pop Mythographer. Interested in all things mythology and all things pop culture.
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