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Incidental Mythology

Vivian Asimos

Incidental Mythology is the anthropological study of mythology, but not old narratives - we're looking at our popular culture. These are our myths, not because someone struggled to make them so. But because they are... incidentally.

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Substack
PricingFreemiumPublishesTwice weekly
Issues102Foundeda year agoLast Issue8 days ago
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  • Vivian Asimos

    Researcher, Writer and Freelance Academic. Writer of video essays over on Incidental Mythology

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