
The comms playbook for experts in "boring" industries. Play the long game and get insanely good at communications and content.
| Platform | Pricing | Only free issues | Publishes | Monthly | |
|---|---|---|---|---|---|
| Issues | 25 | Founded | 4 years ago | Last Issue | 6 days ago |
| Active | |||||

A perfect blend of ambition and judgment. Credit: Roger Ebert
The industry is putting early career comms people in impossible positions.
Comms vacancies are asking juniors to perform strategic judgment before the industry has given them t...
I once attended an interview where I was asked scenario-based questions on managing crises, shaping a corporate narrative, and advising leadership under pressure. The usual stuff.
For a few seconds, I was blank.
You see, I had never handl...
Every civilization had its communicators; the scribes, heralds, town criers, diplomats, and editors who shaped the stories nations told about themselves.
The modern communications professional stands in that lineage. Yet, in today’s corpo...
“I can only show you the door. You're the one that has to walk through it.”
One of my favorite science talks in the world is this TED talk by the CEO of Duolingo (who also happens to be a Professor).
On the surface, it’s not a science tal...
If you’ve been working for over a decade, you’ve already seen the world change in ways no one predicted.
When I joined the workforce, flip phones were still in fashion, social media was considered a distraction, and the most powerful compa...
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The writers behind this newsletter.
Writer. Reader. Time traveler. Thoughts on LinkedIn @Ibukun Taiwo
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