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Inconsistent Beauty Updates

Addison Cain

Inconsistent Beauty Updates provides random analysis of beauty trends, consumer insights, and lifestyle topics.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues41SubscribersRead inconsistentbeauty.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Perfumes I wear when I'm feeling (and/or dressing) a certain way.

At the start of most days, after a shower and lotion but before clothing, I stand in front of my perfume shelf, berobed in something silky like this, and select the fragrance I’ll wear. It’s a small but critical piece of my day: curating th...

6 months ago
15
2

The "Blush Boom of the 2020s" & why powder blush is coming back

The first blush I bought with my own money was Dandelion by Benefit. I was on a trip to New York with my dad in eighth grade, visiting a Sephora for the first time. I hold this memory (and this product) close to my heart. I wore this sweet ...

6 months ago
8
4

The Cycle of Opacity in Beauty Trends

At work, our team often provides commentary on trends, supporting editorial hunches with data. Recently, we were tasked with contextualizing the resurgence of matte lips. A lot contributes to this shift (more on that in another writeup), an...

6 months ago
4
7

My summer complexion hero is the Clinique sun gelee

Another week of my being true to the name of this Substack. Inconcistent. I do a self-directed eye roll everytime I start and don’t finish a note each week (I have 33 drafts going), but I am happy to at least know myself.

7 months ago
7
2

Authors

The writers behind this newsletter.

  • Addison Cain

    I lead insights & marketing @ Spate. CPG researcher/lover/trend forecaster with a particular bent for beauty.

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