Inside The Brand
LorenaThoughtful notes on brands, business, marketing & the art of slowing down — from the founder of Culto Brands and Herriet.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 39 | Founded | a year ago | Last Issue | a month ago |
| Active | |||||
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insidethebrand.substack.comLatest Issues
I'm not paying $10K for an influencer...
UNILEVER HAS 300,000 INFLUENCERS. YOU HAVE NONE. NOW WHAT?
Last month, Unilever’s CEO stood up at a Barclays investor event and declared traditional advertising dead. The company has moved 50% of its ad budget toward influencer marketing,...
Every Brand Problem Is Actually One of These Three Things
A beauty founder came to me last year convinced she needed a rebrand. New logo, new colour palette, new website. She’d been running the brand for two years, had a product she genuinely believed in, and couldn’t figure out why sales had plat...
You're Not Getting It Because You're Not Asking For It
A few years ago I needed a raise.
I knew I deserved it. I’d been doing more than my job description for longer than I should have quietly accepted. I had built a case, rehearsed my talking points, prepared for pushback, mentally gamed out...
The Honest Guide to Choosing the Right Business Model
An honest breakdown of every option, and a framework to help you decide
This is the question I get more than almost any other. Not “how do I market my business” or “how do I find clients” which for me this last one is critical. The one tha...
Being Ambitious and Wanting Children
A few days ago I read a post by Maggie Sellers of Hot Smart Rich that I haven’t been able to stop thinking about. She wrote about the Creator Evolution Curve, the predictable dip that happens when a creator’s life changes, and the audience...
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| Subscribers | Engagement | 72 | Monthly Web Visits | ||
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The writers behind this newsletter.
Notes on brands, business, marketing & the art of slowing down — from the founder of CultoBrands.com and Herriet.com.
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