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We're a retail trends agency that helps the world’s biggest retail brands spot what’s coming next.

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Latest Issues

Why retail creativity needs some KPI creativity too

I’m constantly heartened by the creativity I see in in-store retail every day, all over the world.

Several years ago I’d talk about Gentle Monster opening crazy looking stores that were primarily built for marketing purposes, and it felt p...

5 days ago
1

Why the phrase “physical retail isn’t dead” needs to die

A curious quirk of the current fog of commentary around retail is that the phrase “physical retail isn’t dead” (or the alternative “physical retail is alive”) is actually being uttered far more often than the phrase it’s positioned against:...

14 days ago
14
2

What the growth of the creator economy also means for retail

One of the more fascinating stats currently doing the retail-related rounds is from a survey that found that 39% of people identify as content creators.

A few obvious reflections can be made immediately. Of course, this doesn’t mean that 3...

a month ago
7
5

Why retailers need to be a little more Reddit

One of the many fascinating quirks emerging from data about how AI search works is the extent to which our dear bot friends really like Reddit.

I mean, it appears they like it even more than we do.

On Perplexity, SearchGPT and Google’s A...

2 months ago
7
1

Why the nichification of stores is more than a niche issue

Have you noticed just how niche retail is getting?

Stores devoted entirely to selling one perfume or hairbrushes that cost £200? Brands that are growing and yet intentionally alienating 90% of people? Huge physical spaces with nothing but...

2 months ago
9

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  • Insider Trends

    We help the world’s biggest retail brands spot what’s coming next.

  • Jack Stratten

    Director of Insider Trends, a global retail and consumer trendspotting agency based in London. Also good at table tennis.

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