Into The Amazon
Bowtied AmazonGrow your sales on Amazon with in depth advice and analysis on FBA, marketplaces, digital marketing and ecommerce.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 44 | Founded | 5 years ago | Last Issue | 4 years ago |
| Active | |||||
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ROAS Isn't an Advertising-Only Metric
Introduction
One of the major keys to growing your Amazon sales is scaling your PPC campaigns. Most sellers will use ROAS to measure the efficiency of their campaigns. While sellers spend a lot of time adjusting bids and testing differen...
Your Q4 Checklist
Introduction
The most wonderful time of the year is also the busiest time period for Amazon sellers. In 2022, E-commerce sales are projected to increase by 13.5% during the and Amazon is a major driver of that growth.
In 2021 Amazon acc...
Assortment Management Case Study: Brand Extension vs. Fewer, Bigger, Bolder
What to know when launching new items
*Publishers Note: This is the Third in a three part series on assortment management. If you are new here, start with Managing Your Assortment & The Case for Item Expansion and the read Fewer, Bigger, B...
Fewer, Bigger, Bolder: How To Grow Through Hero Launches
*Publishers Note: This is the second in a three part series on assortment management. 1) Driving growth through line extensions and brand extensions, 2) Growth through hero item launches and 3) Case studies of these strategies in action. If...
Managing Your Assortment & The Case for Item Expansion
*Publishers Note: This is the first in a three part series on how to grow your assortment. 1) Growth through line and brand extensions, 2) Growth through hero items and 3) Actual case studies of these strategies in action.
Introdu...
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Authors
The writers behind this newsletter.
15 years leading ecomm businesses across Amazon, DTC and B2B.
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