
Exploring football across generations — the moments, the matches, the players and the passion. From grassroots to greatness, this is football’s story as it deserves to be told. It Was Always… Football.
| Platform | Pricing | Only free issues | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 128 | Founded | 10 months ago | Last Issue | 13 hours ago |
| Active | |||||

Chelsea supporters have spent four years being sold dreams in expensive packaging. Every six months there has been another plan, another vision, another explanation for why patience is required while hundreds of millions disappear into tran...
Scottish football had the perfect ending sitting in front of it. A title race alive into the final weekend, Hearts standing on the edge of history, Celtic forced to chase, tension pouring from every stand and every living room in the countr...
Arsenal have probably just won the Premier League. That is the reality after a 1-0 win at West Ham that was tense, ugly, vital and drenched in controversy.
Two games remain. Burnley at home. Crystal Palace away. Arsenal are five points cle...
I never believed Manchester City would win this Premier League title, even after they beat Arsenal.
That might sound strange, given what City have been for the best part of a decade. They have turned the spring months into their private hu...
Aston Villa are close enough to touch the sort of season that supporters spend years dreaming about. A trophy is still there. Champions League football is still there. A place in the conversation with clubs of heavier wealth and longer rece...
Subscribers, engagement, traffic and sponsorship for It Was Always... Football.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
Telling stories worth remembering. From Liverpool FC to football folklore, historical deep-dives to everyday brilliance — this is where the past meets the present, with plenty more in between.
Podcaster & Writer. Host of The King & AI podcast with Sir Kenny Dalglish. Director at Anfield Index, EPL Index and Liberty Shield.
Former Liverpool & Denmark midfielder. Sharing honest views, tactics, and stories from a life in football, past and present. From Anfield memories to today’s big talking points, this is football as I’ve lived it.
Married to Charlene, kids Katie & Jack \ud83d\ude0d Work at Scothosts.com Director at AnfieldIndex.com, Jaggyedge.com, Kingdomsports.com, homeofhopcroft.co.uk Support Raith Rovers and Liverpool FC
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