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Exploring football across generations — the moments, the matches, the players and the passion. From grassroots to greatness, this is football’s story as it deserves to be told. It Was Always… Football.

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Substack
PricingOnly free issuesPublishesDaily
Issues141Foundeda year agoLast Issue10 days ago
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Latest Issues

Gibbs' Game: Coventry Return, Liverpool Decisions and Football's New Reality

There is something slightly cruel about the first proper weekend of the Premier League season.

You spend weeks waiting for football to come back, complaining that there is nothing to watch, convincing yourself that this time you are ready...

10 days ago
1

Gibbs' Game: Football Is Waking Up Again

There is something strangely unsettling about finally getting the quiet you have spent months wishing for.

Football has occupied almost every spare corner of my life for as long as I can remember, and the last few months have been particul...

17 days ago
3

Gibbs's Game: Football's Biggest Battles Are No Longer Just Played On The Pitch

It has been a strange week in football.

For a summer that usually delivers constant rumours, negotiations and dramatic transfer twists, the market has felt unusually quiet. I expected far more movement by this stage, with clubs beginning t...

24 days ago
2

Gibbs’ Game: Football Is Losing Its Way, We Cannot Pretend Otherwise

Football Needs More Baresis and Fewer Infantinos

There are weeks when football feels wonderfully uncomplicated. A brilliant goal, a memorable victory or a young player announcing himself to the world can remind us exactly why we fell in...

a month ago
6

Thomas Tuchel’s Hypocrisy Leaves England Heartbroken

England are out of the World Cup, beaten 2-1 by Argentina in a semi final that looked firmly within their grasp until it slipped away in the closing minutes. Anthony Gordon’s goal deserved to be the decisive moment. Instead, late strikes fr...

a month ago
2
1

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Authors

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  • It was always...

    Telling stories worth remembering. From Liverpool FC to football folklore, historical deep-dives to everyday brilliance — this is where the past meets the present, with plenty more in between.

  • Greig Hopcroft

    Married to Charlene, kids Katie & Jack \ud83d\ude0d Work at Scothosts.com Director at AnfieldIndex.com, Jaggyedge.com, Kingdomsports.com, homeofhopcroft.co.uk Support Raith Rovers and Liverpool FC

  • Ben Pescod

  • Eddie Gibbs

    Podcaster & Writer. Host of The King & AI podcast with Sir Kenny Dalglish. Director at Anfield Index, EPL Index and Liberty Shield.

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