Reletter
Artwork for It Was Always... Football

Exploring football across generations — the moments, the matches, the players and the passion. From grassroots to greatness, this is football’s story as it deserves to be told. It Was Always… Football.

Platform
Substack
PricingOnly free issuesPublishesDaily
Issues128Founded10 months agoLast Issue13 hours ago
Active

Read this Newsletter

itwasalwaysfootball.com
Artwork for It Was Always... Football

Latest Issues

Xabi Alonso at Chelsea Feels Huge, But So Did Every Bad Idea Before It

Chelsea supporters have spent four years being sold dreams in expensive packaging. Every six months there has been another plan, another vision, another explanation for why patience is required while hundreds of millions disappear into tran...

13 hours ago

Celtic’s VAR Penalty at Motherwell Has Dragged Scottish Football Into the Mire Again

Scottish football had the perfect ending sitting in front of it. A title race alive into the final weekend, Hearts standing on the edge of history, Celtic forced to chase, tension pouring from every stand and every living room in the countr...

5 days ago

VAR Saves Arsenal, Punishes West Ham and Leaves PGMOL in the Dock

Arsenal have probably just won the Premier League. That is the reality after a 1-0 win at West Ham that was tense, ugly, vital and drenched in controversy.

Two games remain. Burnley at home. Crystal Palace away. Arsenal are five points cle...

8 days ago
4
1

Man City Blinked First, Arsenal Must Finish the Job

I never believed Manchester City would win this Premier League title, even after they beat Arsenal.

That might sound strange, given what City have been for the best part of a decade. They have turned the spring months into their private hu...

13 days ago
2

Aston Villa’s Season Is Hanging Between Glory and Regret

Aston Villa are close enough to touch the sort of season that supporters spend years dreaming about. A trophy is still there. Champions League football is still there. A place in the conversation with clubs of heavier wealth and longer rece...

14 days ago
3

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for It Was Always... Football.

SubscribersEngagement72Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

Authors

The writers behind this newsletter.

  • It was always...

    Telling stories worth remembering. From Liverpool FC to football folklore, historical deep-dives to everyday brilliance — this is where the past meets the present, with plenty more in between.

  • Ben Pescod

  • Eddie Gibbs

    Podcaster & Writer. Host of The King & AI podcast with Sir Kenny Dalglish. Director at Anfield Index, EPL Index and Liberty Shield.

  • Jan Molby

    Former Liverpool & Denmark midfielder. Sharing honest views, tactics, and stories from a life in football, past and present. From Anfield memories to today’s big talking points, this is football as I’ve lived it.

  • Greig Hopcroft

    Married to Charlene, kids Katie & Jack \ud83d\ude0d Work at Scothosts.com Director at AnfieldIndex.com, Jaggyedge.com, Kingdomsports.com, homeofhopcroft.co.uk Support Raith Rovers and Liverpool FC

  • Frequently Asked Questions

    How can I access the email archive for It Was Always... Football?

    You can find recent issues that have been published by It Was Always... Football on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does It Was Always... Football have?

    To see how many people subscribe to It Was Always... Football, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in It Was Always... Football?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch It Was Always... Football as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like It Was Always... Football?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact It Was Always... Football using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to It Was Always... Football?

    Scroll up to where it says Related Newsletters to see other publications like It Was Always... Football. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact It Was Always... Football?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.