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Exploring football across generations — the moments, the matches, the players and the passion. From grassroots to greatness, this is football’s story as it deserves to be told. It Was Always… Football.

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PricingOnly free issuesPublishesDaily
Issues131Foundeda year agoLast Issue16 days ago
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Latest Issues

West Ham’s Fall From Grace, How a European High Became Championship Reality

There are football clubs that stumble into relegation through bad luck, a cruel injury list or a season where nothing quite lands. Then there are clubs that drift towards it slowly, stubbornly, almost willingly, despite every warning sign f...

16 days ago
1

Arsenal Won Ugly, Arsenal Won Anyway, Arsenal Fans Could Not Care Less

There will be Arsenal supporters waking up this morning with sore heads, cracked voices and messages they do not remember sending. Some will drag themselves into work. Some will walk the dog with a grin they cannot suppress. Some will simpl...

21 days ago
1

Pep Guardiola’s Exit Demands More Than a Standing Ovation

Pep Guardiola will leave Manchester City as one of the most influential coaches football has ever seen. That much is beyond dispute.

He reshaped the rhythm of English football. He changed how goalkeepers behaved, how defenders received pos...

22 days ago
2

Xabi Alonso at Chelsea Feels Huge, But So Did Every Bad Idea Before It

Chelsea supporters have spent four years being sold dreams in expensive packaging. Every six months there has been another plan, another vision, another explanation for why patience is required while hundreds of millions disappear into tran...

23 days ago
1

Celtic’s VAR Penalty at Motherwell Has Dragged Scottish Football Into the Mire Again

Scottish football had the perfect ending sitting in front of it. A title race alive into the final weekend, Hearts standing on the edge of history, Celtic forced to chase, tension pouring from every stand and every living room in the countr...

a month ago

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Authors

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  • It was always...

    Telling stories worth remembering. From Liverpool FC to football folklore, historical deep-dives to everyday brilliance — this is where the past meets the present, with plenty more in between.

  • Greig Hopcroft

    Married to Charlene, kids Katie & Jack \ud83d\ude0d Work at Scothosts.com Director at AnfieldIndex.com, Jaggyedge.com, Kingdomsports.com, homeofhopcroft.co.uk Support Raith Rovers and Liverpool FC

  • Ben Pescod

  • Eddie Gibbs

    Podcaster & Writer. Host of The King & AI podcast with Sir Kenny Dalglish. Director at Anfield Index, EPL Index and Liberty Shield.

  • Jan Molby

    Former Liverpool & Denmark midfielder. Sharing honest views, tactics, and stories from a life in football, past and present. From Anfield memories to today’s big talking points, this is football as I’ve lived it.

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