
Exploring football across generations — the moments, the matches, the players and the passion. From grassroots to greatness, this is football’s story as it deserves to be told. It Was Always… Football.
| Platform | Pricing | Only free issues | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 131 | Founded | a year ago | Last Issue | 16 days ago |
| Active | |||||

There are football clubs that stumble into relegation through bad luck, a cruel injury list or a season where nothing quite lands. Then there are clubs that drift towards it slowly, stubbornly, almost willingly, despite every warning sign f...
There will be Arsenal supporters waking up this morning with sore heads, cracked voices and messages they do not remember sending. Some will drag themselves into work. Some will walk the dog with a grin they cannot suppress. Some will simpl...
Pep Guardiola will leave Manchester City as one of the most influential coaches football has ever seen. That much is beyond dispute.
He reshaped the rhythm of English football. He changed how goalkeepers behaved, how defenders received pos...
Chelsea supporters have spent four years being sold dreams in expensive packaging. Every six months there has been another plan, another vision, another explanation for why patience is required while hundreds of millions disappear into tran...
Scottish football had the perfect ending sitting in front of it. A title race alive into the final weekend, Hearts standing on the edge of history, Celtic forced to chase, tension pouring from every stand and every living room in the countr...
Subscribers, engagement, traffic and sponsorship for It Was Always... Football.
| Subscribers | Engagement | 72 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
The writers behind this newsletter.
Telling stories worth remembering. From Liverpool FC to football folklore, historical deep-dives to everyday brilliance — this is where the past meets the present, with plenty more in between.
Married to Charlene, kids Katie & Jack \ud83d\ude0d Work at Scothosts.com Director at AnfieldIndex.com, Jaggyedge.com, Kingdomsports.com, homeofhopcroft.co.uk Support Raith Rovers and Liverpool FC
Podcaster & Writer. Host of The King & AI podcast with Sir Kenny Dalglish. Director at Anfield Index, EPL Index and Liberty Shield.
Former Liverpool & Denmark midfielder. Sharing honest views, tactics, and stories from a life in football, past and present. From Anfield memories to today’s big talking points, this is football as I’ve lived it.
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