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If we have magazines, they're in aisle 5b

Joe Berger

I write about all things magazine and media oriented with a focus on the intersection between print and digital, retail and subscription. I'll tell you a story and link to articles that can help you understand the latest developments in magazine media.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues367SubscribersRead tallgrassmediaservices.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

If we have magazines, they're in aisle 5b

The business I work in is declining, but still surviving and realigning. In fact, if you were to look at my industry with the darkened eye of a pessimist, you could easily calculate that my industry has been in a decline for more than 60% o...

4 months ago
4
1

If we have magazines, they're in aisle 5b

Which month is crueler, January or July?

4 months ago
8
7

How to Invent Reinvention

There are places in the city of Denver where you can catch a glimpse of the not so far off mountains. From the play yard at the back of the Denver Animal Shelter where I volunteer early Thursday mornings before work, I can see one of my fav...

5 months ago
8
2

Your request can't be completed right now

Shortly after I sold my first consulting practice and joined it with a publishing company, I was assigned my first corporate email address. This made my old AOL and Yahoo (Yeah, I go back that far) email addresses obsolete. All of my work p...

a year ago
4
0

Authors

The writers behind this newsletter.

  • Joe Berger

    Marketing and circulation consultant for magazine publishers. I specialize in circulation management, audience development and retail distribution.

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