If we have magazines, they're in aisle 5b
Joe BergerI write about all things magazine and media oriented with a focus on the intersection between print and digital, retail and subscription. I'll tell you a story and link to articles that can help you understand the latest developments in magazine media.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 367 | Founded | 4 years ago | Last Issue | 9 months ago |
| Active | |||||
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If we have magazines, they're in aisle 5b
The business I work in is declining, but still surviving and realigning. In fact, if you were to look at my industry with the darkened eye of a pessimist, you could easily calculate that my industry has been in a decline for more than 60% o...
If we have magazines, they're in aisle 5b
Which month is crueler, January or July?
A few years back on a cold Tuesday in January, I wrote that I thought T.S. Elliot had it all wrong about April being the cruelest month. In the flatlands of Illinois the cruelest month of all wasn’t...
How to Invent Reinvention
There are places in the city of Denver where you can catch a glimpse of the not so far off mountains. From the play yard at the back of the Denver Animal Shelter where I volunteer early Thursday mornings before work, I can see one of my fav...
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Shortly after I sold my first consulting practice and joined it with a publishing company, I was assigned my first corporate email address. This made my old AOL and Yahoo (Yeah, I go back that far) email addresses obsolete. All of my work p...
It's Tuesday: So, are you feeling grateful?
Once again, here we are. We’re a few weeks away from completing a full circuit around the sun. The year has been eventful for all, exciting for many, triumphant for an odd few, not so much for many of us. How do I feel about it? Well, after...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for If we have magazines, they're in aisle 5b.
| Subscribers | Monthly Web Visits | Accepts Sponsors | |||
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Authors
The writers behind this newsletter.
Marketing and circulation consultant for magazine publishers. I specialize in circulation management, audience development and retail distribution.
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