Low frequency | High signal
James WallaceA field guide to leverage: what’s real, what’s noise, and what to do next in media and tech.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 26 | Founded | 5 months ago | Last Issue | 5 days ago |
| Active | |||||
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thisisacollective.substack.comLatest Issues
The CRTC Just Described the End Game
Yesterday the CRTC dropped two decisions and issued a press release calling it the completion of “foundational work” to implement the modernized Broadcasting Act. I spent my evening reading the release, the decisions and then reading reacti...
Canadian Media's Last Defensible Position
The posts in this series have been diagnostic. Here is the infrastructure problem. Here is how the regulatory response misses it. Here is what Canadian broadcasters chose instead and why it will not hold.
That diagnosis is accurate. But di...
YouTube Won Canada
This week, Numeris - Canada’s official TV audience measurement body confirmed that YouTube is the most-watched video service in the country for adults 18 to 44. It beat Netflix. It beat Prime Video. It beat Disney. It beat Crave. It has th...
FIFA 2026 and the Linear TV Loyalty Test
Major live sports events have long been the one category where conventional wisdom about audience fragmentation seemed not to apply. The reasoning was straightforward: people watch live sport in real time, advertisers pay a premium to reach...
Sovereign AI. With Someone Else's Silicon?
Canada’s AI minister just confirmed what the last six months of this series have been circling: Canada is not building a sovereign technology stack. It is building a sovereign brand around someone else’s stack.
Last Tuesday, at a semicondu...
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Embracing Innovation + Collaboration - tech driven leader, digital strategist, digital consultant, husband, dad, instructor, designer …
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