Low frequency | High signal
James WallaceA field guide to leverage: what’s real, what’s noise, and what to do next in media and tech.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 49 | Founded | 10 months ago | Last Issue | 11 days ago |
| Active | |||||
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thisisacollective.substack.comLatest Issues
FOX Just Automated the Last Human Buy in Television
On October 15, FOX Advertising said its AdStudio platform is now executing agent-to-agent linear TV transactions for live campaigns. Not demos. Live money.
The partners: WPP, Omnicom, Horizon Media, Stagwell, Simulmedia.
Read that list ag...
The CRTC Clock - Q3 2026
In March I wrote that September 1, 2026 was the date paperwork was supposed to become power. The CRTC’s own target for finishing the modernization of Canadian broadcasting.
September 1 came. The day before, the streamers’ annual payment wa...
Rumble Didn’t Leave Canada. Canada Was Never on the Cap Table.
Rumble moved five years ago, but the story matters even more now: Ottawa spent this summer dropping its plan to make foreign streamers pay, and it still has no plan to fund Canadian platforms. If you don’t own and fund the pipes, you don’t...
The Boycott That Lasted 18 Months
I understand advertising sales. I have worked for trade publications in this industry (media / broadcasting / telecom) long enough to read a tabled spending document.
So when Parliament tabled the federal government’s 2025-26 advertising e...
The Admission Came in August. The Confirmation Came Monday.
Last month, Prime Minister Carney said something that should have ended this argument on its own: the reason his government pulled out of trade talks with the U.S. in August was that Washington kept pushing on the Online Streaming Act, and...
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Authors
The writers behind this newsletter.
Embracing Innovation + Collaboration - tech driven leader, digital strategist, digital consultant, husband, dad, instructor, designer …
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