Low frequency | High signal
James WallaceA field guide to leverage: what’s real, what’s noise, and what to do next in media and tech.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 39 | Founded | 7 months ago | Last Issue | 5 days ago |
| Active | |||||
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thisisacollective.substack.comLatest Issues
The AI Layer Just Ate News Discovery. Ottawa Wasn't in the Room.
On Tuesday, a company called Alchemiq announced something that should have been the biggest media story of the week and instead landed as a press release nobody read: real-time news discovery, built directly into ChatGPT, Claude, and Gemini...
What to Cut
Every Canadian media company carries a mental list of its real assets: a broadcast license, a content library built to satisfy a quota, an audience number reported to a board every quarter, a format that’s always made money so nobody questi...
No New Post This Week
I’m mid-renovation this week - a crew in the house, no time to write. Week 30 (”what to cut”) moves to next Tuesday.
Small irony: half of what’s behind my walls right now is the same test this newsletter keeps making - you don’t find out w...
The Stack Audit
Last week’s post ended with an assignment: map your stack. Every layer of distribution, monetization, and infrastructure. Note who owns each piece. Note which pieces are US-controlled. Note which pieces you could replace in six months if yo...
When the US Collects, Not If
On June 3, Ottawa announced it was replacing the CRTC’s Online Streaming Act ruling with $600 million in direct public funding. The government spent six years insisting platforms should pay. Thirteen days after the ruling, taxpayers were pa...
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Embracing Innovation + Collaboration - tech driven leader, digital strategist, digital consultant, husband, dad, instructor, designer …
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