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Low frequency | High signal

James Wallace

A field guide to leverage: what’s real, what’s noise, and what to do next in media and tech.

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Substack
PricingOnly free issuesPublishesWeekly
Issues47Founded9 months agoLast Issue6 days ago
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Latest Issues

Rumble Didn’t Leave Canada. Canada Was Never on the Cap Table.

Rumble moved five years ago, but the story matters even more now: Ottawa spent this summer dropping its plan to make foreign streamers pay, and it still has no plan to fund Canadian platforms. If you don’t own and fund the pipes, you don’t...

6 days ago

The Boycott That Lasted 18 Months

I understand advertising sales. I have worked for trade publications in this industry (media / broadcasting / telecom) long enough to read a tabled spending document.

So when Parliament tabled the federal government’s 2025-26 advertising e...

10 days ago
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The Admission Came in August. The Confirmation Came Monday.

Last month, Prime Minister Carney said something that should have ended this argument on its own: the reason his government pulled out of trade talks with the U.S. in August was that Washington kept pushing on the Online Streaming Act, and...

20 days ago

The Biggest Investment in Canadian History Belongs to Two American Companies

Saskatchewan’s government put out a press release Monday calling Bell’s AI buildout near Regina “the single largest private-sector capital investment in the history of Canada.” $50 billion. An AI Fabric headquarters. A pathway to 1.2 gigawa...

a month ago

When Chaos Is Your Best Defense, You Don't Have One

Last month, a strange thing happened inside Canada’s broadcasst industry. After a summer of dread - tariff threats, a stalled trade file, a White House that had spent months treating the Online Streaming Act like a bargaining chip - a wave...

a month ago

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  • James Wallace

    Embracing Innovation + Collaboration - tech driven leader, digital strategist, digital consultant, husband, dad, instructor, designer …

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