Low frequency | High signal
James WallaceA field guide to leverage: what’s real, what’s noise, and what to do next in media and tech.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 16 | Subscribers | Read | thisisacollective.substack.com |
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Latest Issues
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What Canadian Media-Tech Companies Think the Market Still Pays For
NAB is full of noise. Product theater. Category inflation. The usual claims about transformation.
France Mandated Billions. Canada Got $100M and a Blocked News Feed.
In 2021, France told every streaming platform operating in its market - Netflix, Amazon, Disney+, Apple TV+, Crunchyroll that they would invest 20–25% of their French revenues into French and European content production. Not as a negotiatio...
Canada Is Not Growing AI. It’s Farming It for the U.S.
Canada produced one of the architects of modern AI, but failed to build the compute, capital, ownership, and domestic scaling power needed to keep the value here. The Ilya Sutskever story is not about brain drain. It is about strategic surr...
Paperwork Becomes Power: September 1, 2026
Canada has spent a decade debating CanCon like it’s a cultural argument. The CRTC is now treating it like what it actually is: a certification system that determines eligibility, leverage, and money flow.
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Authors
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Embracing Innovation + Collaboration - tech driven leader, digital strategist, digital consultant, husband, dad, instructor, designer …
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