Paul Kaye
Media & entertainment exec helping audio brands build real connection, loyalty, & results. Ive coached & consulted teams across Canada, the US, the UK & Europe. Sharing reflections on radio, creativity, & what makes audiences care…
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 20 | Founded | 7 months ago | Last Issue | 9 days ago |
| Active | |||||
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If technology makes buying easier, what happens to sales teams?
When I wrote recently about radio’s programmatic moment, the discussion was focused on the technology. Automated buying platforms like Resonate (Pattison Media/Canada), AudioGraph (iHeart Media/USA) and AdPower (Global/UK) are designed to m...
Radio's Programmatic Moment
The way advertisers want to buy media has fundamentally changed, and radio has been slower to change than the people who buy it. However, with the emergence of automated platforms like Resonate (Pattison Media/Canada), AudioGraph (iHeart Me...
New morning show? Will it work?
In the last week CHUM 104.5 in Toronto, a legendary station – it’s in the premier league of stations - announced a new morning show. I’ve shared in the past that long time morning host Marilyn Denis would be stepping down from the show afte...
Brands that feel alive will win
There was a time when radio brands lived almost entirely on-air. To be fair that seems like a very long time ago. Was it easier then? Of course (hindsight is a wonderful thing). There was less competition and people relied on local media in...
Talent is still the edge.
Recently, I was asked a series of questions about talent and its role in the future of radio. It got me thinking, because for all the conversations we have about strategy, platforms, and technology, the answer is still surprisingly simple:...
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Media & entertainment exec helping audio & local brands build real connection & lasting results. Reflections on radio, audio, creativity, & what makes audiences care…
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