Content Jam
Jane Flanagan| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 37 | Subscribers | Read | janeflanagan.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The myth of persuasion (or why marketers ignore what we already know)
Most products aren’t shoes. I don’t just wake up already wanting to buy them.
Marketing creative is a lightning rod, not a magic wand
Almost every company spins a certain yarn about itself; a pithy positioning statement about who they are, the problem they solve, and why it matters. It’s lofty, idealistic and inspiring. It usually lives in pitch decks, investor updates, a...
My 2,400-Year-Old Antidote to Marketing Burnout
Last year, I suddenly really missed studying philosophy. It was the subject of my undergrad and postgrad, but I had largely put it in my rearview when I left academia. Still, philosophy is not something one either does or doesn’t do; it’s a...
Potential ≠ Performance
If you’re a people leader, you’re probably familiar with an evaluation framework called 9-Box, but let me walk you through it. The high-level gist is that we need to separate evaluating people’s performance from their potential.
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