Jeanel's Substack
Jeanel Alvarado, RETAILBOSSMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 9 | Founded | 7 months ago | Last Issue | 4 months ago |
| Active | |||||
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jeanelalvarado.substack.comLatest Issues
PrettyLittleThing Admits Those Crossed-Out Prices Were Never the Real Price
PrettyLittleThing quietly added a disclaimer to its website that should make every online shopper pause. The message is simple but revealing: “Discounts may not be based on former prices.”
Translation: That 60% off tag you’re seeing might...
TikTok's $14 Billion Ownership Shift Creates New Privacy Terrain for Retailers
TikTok Stars Tapped for Fashion Campaigns for Coach
TikTok’s U.S. operations just changed hands in a $14 billion deal that transfers control to a joint venture led by Oracle, Silver Lake, and MGX. The platform now serves 200 million Americ...
Burberry's Turnaround Reveals What Happens When Luxury Brands Stop Playing Dress-Up
Burberry’s stock doubled in twelve months. Comparable store sales that analysts predicted would drop 12% only fell 4%. Gen Z customers in Greater China are buying tartan scarves like they’re limited-edition sneakers.
The turnaround isn’t a...
American Eagle Keeps Raising Guidance While Everyone Watches Gap and Abercrombie
I’ve been tracking American Eagle Outfitters for the past six quarters, and something odd keeps happening.
The company raises guidance. Again. And again.
In Q3 2025, AEO reported record revenue of $1.4 billion, up 6%. Aerie comps jumped 1...
Is AI product discovery creating a 'window shopping' effect online?
You’ve invested in AI product recommendations. Your social commerce strategy is running. Traffic is up.
Yet 70.22% of your shoppers still abandon their carts—a figure that’s barely moved in a decade.
The latest Semrush and Statista study...
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I’m Jeanel Alvarado, a marketing and retail strategist with two decades of experience and 10,000+ business insights covering all things retail, sharing insider secrets, personal opinions, and the shifts that really matter at @retailboss.
Your #1 Source for All Things Retail\ud83d\udecd️| Daily news, insights and analysis for business professionals since 2011. Follow IG @retailboss (~50 Million Reach)
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