Firestarter Marketing
Jeff HassemerWe are talking about Marketing, Product Management, Leadership and overall business discussions here. Follow us for insightful commentary on everyday efforts in your work life.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 7 | Subscribers | Read | firestartermarketing.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Customer Loyalty starts with providing value
This week I'm talking about customer loyalty and how to create it. My earlier posts centered around the concepts in "The Loyalty Effect" by Fred Reichheld, one of my all time favorite books. Today I want to talk about how customer loyalty a...
Let's Talk About Loyalty
This week I plan to talk about Loyalty. I would like to start with one of my favorite books of all time, "The Loyalty Effect" by Fred Reichheld. It is a timeless classic business book that I read years ago. Through the years, his concepts h...
Time to look at marketing budgets differently
I have been in several discussions recently with many peers of mine in the CMO community. There is a crisis going on that is going to hurt businesses in the long term. That is, marketing is being relegated to a non-strategic role and define...
How to Ruin a Brand
I was reading a recent article on Harvard Business Review regarding the downfall of Boeing and how it happened. It did not happen overnight. It was a series of decisions made by the executive teams to put profit over any other objective of ...
Authors
The writers behind this newsletter.
Software Executive with something to say about Marketing, Product, Technology and Leadership.
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