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Substack
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Latest Issues

Stop Being Your Company's Frontal Lobe

If every meeting depends on you following up with everyone, you’re not leading. You’re functioning as your company’s frontal lobe.

I know that’s a weird analogy, but hear me out.

Your frontal lobe is responsible for planning, organizing,...

14 days ago

Stop Reading Testimonials. Start Measuring Community Sentiment.

Most businesses rely on testimonials to build trust.

A few five-star reviews.

A handful of success stories.

Maybe a case study or two.

Testimonials matter.

But they’re only part of the story.

What if, instead of reading a few carefull...

a month ago

Why your offer isn't converting: you skipped the step that makes people buy themselves

You spent hours building your offer.

You wrote the sales page. You recorded the videos. You set the price.

Then you posted it and heard nothing.

Not “no.” Just silence.

That silence isn’t rejection. It’s a positioning problem. Specifica...

2 months ago
3

Almost 9,000 leads from someone else

Why the coaches growing fastest are not the ones posting every day

You have been posting.

Consistently. Showing up. Doing what everyone told you to do.

And your audience is still not translating into a steady stream of clients.

Here is...

2 months ago
3

$500k Social Sales Summit TODAY!

You missed Day 1. You do not have to miss the rest.

The Social Sales Engine Summit is happening right now.

Day 1 wrapped yesterday. Day 2 kicks off in a few hours. Day 3 closes everything out Friday afternoon.

30+ speakers. 3 days. Eve...

3 months ago
1

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Authors

The writers behind this newsletter.

  • Jenna Larson

    Helping creators turn conversations into clients. Founder of GroupTrack CRM—built to manage relationships across social media and Substack. Writing about social selling, DM strategy, and relationship-driven growth.

  • Ginna Tassanelli

    You're the best at what you do but the right clients aren't finding you. I help visionary experts & personal brands change that. 24+ years of marketing strategy, one mission: premium clients, on repeat.

  • Heather Ioerger

    Built something real, but tired of being the only one running it? I place trained Business and Marketing Assistants in your business. Peace in your business, presence in your life. I value kindness, meaningful relationships, and Jesus.

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