thought coded
Jess| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 22 | Founded | a year ago | Last Issue | 2 months ago |
| Active | |||||
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thoughtcoded.substack.comLatest Issues
There is a Massive Gap Between What We Want to Create and What We Can Describe
If you were a teenager (or chronically online) in the 2010s, you might recall the insurgence of the word “aesthetic”. It began with people using it to describe a certain vibe - popular aesthetics at the time included twee, grunge, and indie...
How to Find Mentors
I am the beneficiary of the kindness of dozens of strangers. That’s not to discredit any of my personal achievements; rather, I want to acknowledge how important it is to have good mentors, as that is overwhelmingly the one piece of advice...
Crafting Technology with Soul
Brunello Cucinelli said, “Technology is a blessing from creation, but sometimes it steals the soul that creation bestowed upon us.”
I think humans are incredibly good at identifying things with soul, echoing the phenomenon of the uncanny v...
Apparel Brands are Focusing on the Wrong Customers
Let’s look at some numbers together:
Brands lose money each time they acquire a new customer.
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Fashion & apparel average customer acquisition cost (CAC): $129
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Brands typically lose $29 on each new customer acquired
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First-tim...
Swallow Your Ego and Get Down from There
“I left my six-figure job to build a startup” is a corny opener, but it is the truth. I’ve been very transparent about my journey across platforms like Twitter, TikTok, and Substack, and my initial fear of being known as “the girl who fell...
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Authors
The writers behind this newsletter.
Building automation systems in fashion @ Inseam
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