Jillian Does Branding
Jillian O'MaliorA no-BS guide to employer branding, leadership, and workplace culture, delivering fresh insights and actionable strategies to help companies thrive in a changing world.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 31 | Founded | 2 years ago | Last Issue | 15 days ago |
| Active | |||||
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jilliandoesbranding.substack.comLatest Issues
Stillness, Second Thoughts, and Stagnation. Also Known As: The September Jobs Report
Originally published at New World Labs: https://www.newworldlabs.co/post/september-2026-jobs-report-revisions-margin-of-error
There is a sentence in this morning’s jobs report that I have not seen BLS write before:
“Employment in all majo...
Mansions, Tenements, and Luddites. Also Known As: The New Industrial Revolution
Originally published at New World Labs: https://www.newworldlabs.co/post/ai-industrial-revolution-engels-pause
Lemme take you somewhere nice first.
Newport, Rhode Island. 1895. The Breakers has just been finished for Cornelius Vanderbilt...
Returns, Raises, and Who It Didn’t Quite Reach. Also Known As: the August Jobs Report
Let me start by giving August its due, because it earned some.
The economy added 162,000 jobs. That’s five times the prior 12-month average of 31,000, and the first monthly figure all summer large enough to clear the survey’s own margin of...
-79,000. Also Known As: -178,000.
I told you to watch today. Here’s what it said.
At 10:00am EST this morning, BLS published its preliminary annual benchmark revision—the once a year moment when the monthly payroll survey gets checked against something far more reliable th...
Consumer Boycotts, Brand Partnerships, and a 15-Second Video. Also Known As: What Happens When Nobody in the Room Says No
I have spent a large part of my career in rooms where creative gets approved.
You all know the room:
Somebody presents. Somebody laughs. Somebody says “oh, that’s fun.” There’s a deck, a timeline, a launch date that has already been prom...
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Authors
The writers behind this newsletter.
Founder & Principal Strategist at New World Labs, building people-first brands and cultures in the Age of AI. Fifteen years in brand. I write about work, the labor market, what companies decide to keep human, and whether their people believe them.
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