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Jillian Does Branding

Jillian O'Malior

A no-BS guide to employer branding, leadership, and workplace culture, delivering fresh insights and actionable strategies to help companies thrive in a changing world.

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Substack
PricingOnly free issuesPublishesWeekly
Issues28Founded2 years agoLast Issue10 days ago
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Latest Issues

-79,000. Also Known As: -178,000.

I told you to watch today. Here’s what it said.

At 10:00am EST this morning, BLS published its preliminary annual benchmark revision—the once a year moment when the monthly payroll survey gets checked against something far more reliable th...

10 days ago
3

Consumer Boycotts, Brand Partnerships, and a 15-Second Video. Also Known As: What Happens When Nobody in the Room Says No

I have spent a large part of my career in rooms where creative gets approved.

You all know the room:
Somebody presents. Somebody laughs. Somebody says “oh, that’s fun.” There’s a deck, a timeline, a launch date that has already been prom...

14 days ago
2

FDR, Trump, and the Golden Age of America. Also Known As: Where The F*ck Is Our New Deal?

I’d like to, if I may, take you on a strange (and nostalgic) journey.

The year is 1955. The horrors of the Great Depression and rationing of WWII are far in the rear view mirror of life. America is in an economic and cultural boom under th...

8 months ago
5
3

Greed, The Individual, and The Collective. Also Known As: Aren't We All George Bailey?

Tonight, I watched “It’s a Wonderful Life” with my daughter.

I normally only watch this on Christmas Eve, after she’s gone to bed and I’m prepping for the next morning. It’s become a peaceful ritual, wrapping up the season with one of the...

9 months ago
6

Carl Jung, Feeling Seen, and The Workplace. Also Known As: Good Leaders Are Supposed To Care

Carl Jung said: “Loneliness does not come from having no people about one, but from being unable to communicate the things that seem important to oneself, or from holding certain views which others find inadmissible.”

Now, I could get into...

9 months ago
6
1

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  • Jillian O'Malior

    Founder & Principal Strategist at New World Labs, building people-first brands and cultures in the Age of AI. Fifteen years in brand. I write about work, the labor market, what companies decide to keep human, and whether their people believe them.

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