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The Community Nerd

Jillian Bejtlich

Exploring the science, structure, and delightful strangeness of digital communities, one nerdy tangent at a time.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues30Founded8 months agoLast Issue9 days ago
Active

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Latest Issues

The Ever Changing Architecture of Arrival

As I’ve mentioned recently, I’m working on standing up a new community in a new role. And despite nearly 20 years of being in the community space one way or another, I have to remind myself that these days landing pages just don’t matter li...

9 days ago
2

The Myth of Relational Knowledge

There are three kinds of community managers right now.

The ones who are quietly dismantling their communities because AI is going to make them obsolete anyway.

The ones who are carrying on like it’s 2019 and nothing fundamental has shif...

16 days ago
1

Control Truly *Is* for Amateurs

Note: Happy 6 months to this little rambling Substack of mine. This week is a special edition in recognition of my OG mentor - the ever brilliant Rachel Happe - who taught me to get the heck out of my comfort zone and to just generally say...

23 days ago
4
1

The Maintenance Crew Problem

Lurking always gets treated like a diagnosis. Something’s wrong with the patient, and the cure is more participation: nudges, gamification, badges for showing up. The dreaded undying 90-9-1 rule gets cited like a law of physics instead of w...

a month ago
2

What You Promised Without Knowing It

There’s a version of community design that gets taught in every onboarding deck and conference talk: start with your goals, align on your audience, choose your platform, write your community guidelines. Check, check, check, check. Launch....

a month ago
2

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  • Jillian Bejtlich

    Jillian Bejtlich writes with one brain and two lenses. The Community Nerd explores the architecture and psychology of online communities. Wine Aisle Adventures applies the same systems thinking to wine, translating grape complexity into human terms.

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