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The Community Nerd

Jillian Bejtlich

Exploring the science, structure, and delightful strangeness of digital communities, one nerdy tangent at a time.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues24Founded7 months agoLast Issue9 days ago
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Latest Issues

The Worst Review in the Room

I was recently doing far too much research into restaurants for my husband’s birthday and I found myself exhibiting this behavior I really wish I wasn’t. A restaurant could have a 4.9 rating on Google… but if the last couple of reviews were...

9 days ago
3

What’s Already Gone: The Leading Indicators of Knowledge Decay

Most of us learned to manage knowledge decay the same way: set a content review calendar, flag posts older than X months, run a quarterly audit. If the dates look recent, the knowledge base looks healthy. If the dates look old, you update o...

16 days ago

What's the Half-Life of a Perfectly Average Member?

I feel like no matter what community platform I look at, somewhere in their dashboards they have the dreaded “percentage of active members” metric.

I’d like to yeet that into the sun.

It treated like a pulse check. If it’s going up, the...

23 days ago
1

Is This Thing On? Anyone There?

I started a new community role recently. And sure enough, week one included getting handed a “here are some metrics we think are important as you start building”.

You already know what was in it: posts per week, active members, monthly co...

a month ago
2

Content, Content, Everywhere.

Find a question people are searching for, answer it clearly, optimize it well, publish it reliably. Rinse. Repeat.

It’s a content strategy we all know super well. So what’s the problem?

The problem is that everyone figured it out at rough...

a month ago
3

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  • Jillian Bejtlich

    Jillian Bejtlich writes with one brain and two lenses. The Community Nerd explores the architecture and psychology of online communities. Wine Aisle Adventures applies the same systems thinking to wine, translating grape complexity into human terms.

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