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The Community Nerd

Jillian Bejtlich

Exploring the science, structure, and delightful strangeness of digital communities, one nerdy tangent at a time.

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Substack
PricingOnly free issuesPublishesWeekly
Issues33Founded9 months agoLast Issue8 days ago
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Latest Issues

The Expert Paradox

A funny thing about writing articles like this is that I’m often writing about things I’ve already done wrong and implying you’ve done (or are doing) them wrong too. Bit of a weird sentiment really, but alas - this one is one I’m still tryi...

8 days ago
1

The 60/40 Rule

I know everything about the community I’m about to launch (today actually; today is soft launch day). Well. Sixty percent of everything.

But this isn’t some sort of false modesty or admission of failure. Instead it’s my strategy. Somewhere...

15 days ago
3

The Questions Stopped. Nobody Panic!

Every community manager has had this meeting. You pull up the dashboard, questions-asked is down twelve percent quarter over quarter, and somebody in leadership leans forward with the particular energy of a person who has just found somethi...

22 days ago
2

The Ever Changing Architecture of Arrival

As I’ve mentioned recently, I’m working on standing up a new community in a new role. And despite nearly 20 years of being in the community space one way or another, I have to remind myself that these days landing pages just don’t matter li...

a month ago
4

The Myth of Relational Knowledge

There are three kinds of community managers right now.

The ones who are quietly dismantling their communities because AI is going to make them obsolete anyway.

The ones who are carrying on like it’s 2019 and nothing fundamental has shif...

a month ago
1

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  • Jillian Bejtlich

    Jillian Bejtlich writes with one brain and two lenses. The Community Nerd explores the architecture and psychology of online communities. Wine Aisle Adventures applies the same systems thinking to wine, translating grape complexity into human terms.

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