Understanding Korea, One Story at a Time
Dr. Jiwon YoonA closer look at Korea’s current events, culture, history, and social issues—how they shape the Korea of today and tomorrow. For those seeking to understand the stories and moments that brought Korea to where it is now.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 123 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||
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yoonjiwon.substack.comLatest Issues
60. The Business of Hunger: When Comfort Becomes Content
🎧 Companion Podcast: Same Table, Different Dish
While this essay focuses on the market and the scandals, the podcast goes into a “Professor Yoon” deep dive: grounded cognition (why your brain can taste the screen), Bee Wilson’s “Global S...
🎧Appetite for Sale: The Hidden Economics of Mukbang
This week, we return to mukbang, but not the gentle “screen-table” version. We’re talking about what happened when comfort became content, and content became an industry.
If the newsletter is the clean narrative (money, scandals, trust), t...
59. Eating Alone Together: How Korea Invented Mukbang
🎧 Companion podcast: Same table, different dish. This episode goes deeper into the sound, comfort, and cravings of mukbang. I also explain why mukbang is, for me personally, a little dangerous. Listen to the episode here.
Last week...
🎧Why Mukbang Feels Like Company
This week’s newsletter looked at mukbang as the next step after honbap (혼밥), or eating alone in Korea. But this episode is not just the newsletter read aloud with better breathing.
Think of it as the companion dish.
In the essay, I wrote...
58. When Eating Alone Became a Genre
How Korean dramas, webtoons, variety shows, and coin karaoke turned honbap into a culture of being alone in public.
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Stories from Korea and its diaspora—how kids grow up, cultures collide, and democracy endures. Understanding Korea, one story at a time.
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