PR DECODED
JO JONES - PR DECODEDI enable beauty, wellness, and personal brands to take control of their PR and marketing to promote their business, find and engage new customers, generate media attention and grow their social channels by giving you access to my PR expertise and know-how
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 24 | Founded | 5 years ago | Last Issue | a year ago |
| Active | |||||
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jojones.substack.comLatest Issues
KIDSPLAININ: Speaking Gen Z: A Crash Course for Brands Trying to Keep Up
Marketing your brand to Gen Z requires a unique strategy and an authentic and empathetic approach. Engage with them and speak their language.
I not-so-secretly believed I was a cool parent. My Gen Z 15-year-old daughter routinely borrows m...
WATCH. PRESS RELEASE WRITING MASTERCLASS.
PR 101. How to Write Press Releases.
I’ve written extensively about press releases on Substack, sharing tips, tricks, and strategies to help you create effective communications. Today, I’m excited to share a video I filmed on this very top...
The Power of the Inbox: Why Every Indie Business Needs an Email List
How To Elevate Your Business with Email Marketing.
In the noisy, overcrowded world of social media, fleeting trends, and ever-changing online platforms, one thing remains constant for independent business owners: the power of email marketi...
A Beginner's Guide to Bluesky Social
And Why Your Brand Should Take Notice.
If you haven’t heard of Bluesky Social yet, it’s only a matter of time. The microblogging platform bears a striking resemblance to Twitter/X in its design and its public “town hall” vibe—and that’s no...
The Superpowers All Small Brands Have and How To Leverage Them.
The Strengths Big Budget Brands Can't Buy.
My colleague Jane and I were in New York for a business meeting when we excitedly squeezed a visit to the Glossier store into our schedule. At that time, Glossier was still a fledgling beauty bran...
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Authors
The writers behind this newsletter.
I’m a PR and brand-building expert specialising in beauty and wellness. I share my knowledge and decode my expertise into actionable mini masterclasses, tips, and strategies that enable brands to promote, elevate, and scale their business.
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