Joca’s Substack
Joca TorresProduct Management and Digital Transformation insights from my 30+ years of experience leading product development and digital transformation teams.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 87 | Founded | a year ago | Last Issue | 8 days ago |
| Active | |||||
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jocatorres.substack.comLatest Issues
The ROI of talking to customers
[Portuguese version]
I had been noticing a pattern in the conversations I have with product teams. The people who feel the pain of not talking to customers are rarely the ones who hold the budget to fix it. I decided to test that intuition...
The four principles behind every product culture that works
In 2020, gyms shut their doors everywhere. Gympass built its entire business on access to physical spaces. It looked like the end.
In four weeks, the company launched Gympass Wellness in ten countries. Within months, it went from zero to h...
Data tells you what. Customers tell you why.
[Portuguese version]
This is the first edition of Listen to Decide, the ReveLumi newsletter.
Here we’ll talk about why listening to customers matters, techniques to do it better, and what we’re learning as we build ReveLumi. All with one...
Why Product Leaders Are Going Back to Doing the Work
[Portuguese version]
A few months ago, Marcelo Quintella published a post that caught my attention. After years as CPO and CTO, with stints at Google, Zwift, and Unico IDtech, he had stepped away from leadership to work as a Staff PM indiv...
What makes a group of people behave like a team?
[Portuguese version]
Imagine a team rowing a canoe. If each person rows in a different direction, the canoe goes nowhere. Or worse, it capsizes.
The same happens in product teams that are well structured into tribes and squads, with the r...
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Authors
The writers behind this newsletter.
Joca Torres is a product leadership coach with 30+ years of experience. Led Lopes's digital transformation, was CPO at Gympass, Conta Azul, and Locaweb, and is a pioneer in Brazil's internet market. Author of 4 books on digital product management.
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