Joca’s Substack
Joca TorresProduct Management and Digital Transformation insights from my 30+ years of experience leading product development and digital transformation teams.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 93 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||
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jocatorres.substack.comLatest Issues
From Vision to OKRs: Team, Initiatives, and the Metrics That Actually Matter
[Portuguese version]
This article is an excerpt from the book “Digital Transformation and Product Culture: How to put technology at the center of your company’s strategy” .
Team = shared goals
The product development team is cross-fun...
The evolution from SaaS to SaS
[Portuguese version]
Over the past few weeks, we’ve been presenting ReveLumi as a qualitative research tool. A good tool, fast, with AI. And that’s how, without meaning to, we put ReveLumi in the wrong category, and made whoever was listen...
Perverse Metrics, Leading Metrics, and Lagging Metrics
[Portuguese version]
This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”.
During the period when India was a British colony, the British gov...
What are OKRs and How to Get the Cadence Right
[Portuguese version]
This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”.
Once you have clarity on your vision and strategy and have defined...
Killing the role doesn’t kill the mission
Every week someone announces the end of a role. The end of the product manager. The end of the designer. The end of the engineer. After all, every day new AI tools show up that replace many of the tasks these roles perform, like discovery,...
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Authors
The writers behind this newsletter.
Joca Torres is a product leadership coach with 30+ years of experience. Led Lopes's digital transformation, was CPO at Gympass, Conta Azul, and Locaweb, and is a pioneer in Brazil's internet market. Author of 4 books on digital product management.
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