Joca’s Substack
Joca TorresProduct Management and Digital Transformation insights from my 30+ years of experience leading product development and digital transformation teams.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 79 | Founded | a year ago | Last Issue | 7 days ago |
| Active | |||||
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jocatorres.substack.comLatest Issues
Business Units
[Portuguese version]
This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”.
In some situations, instead of having separate product teams withi...
Should we have a team dedicated to fixing bugs?
[Portuguese version]
This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”.
This is another question I have received a lot in my coaching sess...
Knowing Your Customer Has Always Been Important. With AI, It Became Critical.
[Portuguese version]
A recent post by Fernando Liberato, CRO of Vela LatAm, caught my attention because it summarized very well the moment we’re living through:
AI amplifies efficiency, and customer focus creates durable advantage.
Kno...
How Your Team Structure Shapes Your Product
[Portuguese version]
In April 1968, Datamation, one of the leading technology publications of the time, published an article by Melvin Conway, an American programmer and researcher, with a title that seemed to be about management: “How Do...
Product Organization Mistakes #3: Temporary Project Teams
[Portuguese version]
This is the last article in the Product Organization Mistakes series, in which I explored the most common dysfunction patterns in product organizations and what to do about them.
I was once in a meeting with a client...
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| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Joca Torres is a product leadership coach with 30+ years of experience. Led Lopes's digital transformation, was CPO at Gympass, Conta Azul, and Locaweb, and is a pioneer in Brazil's internet market. Author of 4 books on digital product management.
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