Joca’s Substack
Joca TorresProduct Management and Digital Transformation insights from my 30+ years of experience leading product development and digital transformation teams.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 90 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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jocatorres.substack.comLatest Issues
What are OKRs and How to Get the Cadence Right
[Portuguese version]
This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”.
Once you have clarity on your vision and strategy and have defined...
Killing the role doesn’t kill the mission
Every week someone announces the end of a role. The end of the product manager. The end of the designer. The end of the engineer. After all, every day new AI tools show up that replace many of the tasks these roles perform, like discovery,...
What’s the ideal DISC for a PM? And for a head of product?
[Portuguese version]
Last week I was with a Gyaco client, working on the Product Maturity Program. In one of the conversations, with the head of HR, we talked about a few people in the organization who could be moved into a product managem...
The ROI of talking to customers
[Portuguese version]
I had been noticing a pattern in the conversations I have with product teams. The people who feel the pain of not talking to customers are rarely the ones who hold the budget to fix it. I decided to test that intuition...
The four principles behind every product culture that works
In 2020, gyms shut their doors everywhere. Gympass built its entire business on access to physical spaces. It looked like the end.
In four weeks, the company launched Gympass Wellness in ten countries. Within months, it went from zero to h...
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Authors
The writers behind this newsletter.
Joca Torres is a product leadership coach with 30+ years of experience. Led Lopes's digital transformation, was CPO at Gympass, Conta Azul, and Locaweb, and is a pioneer in Brazil's internet market. Author of 4 books on digital product management.
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