Joca’s Substack
Joca TorresProduct Management and Digital Transformation insights from my 30+ years of experience leading product development and digital transformation teams.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 83 | Founded | a year ago | Last Issue | 8 days ago |
| Active | |||||
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jocatorres.substack.comLatest Issues
What makes a group of people behave like a team?
[Portuguese version]
Imagine a team rowing a canoe. If each person rows in a different direction, the canoe goes nowhere. Or worse, it capsizes.
The same happens in product teams that are well structured into tribes and squads, with the r...
Continuous Discovery at Scale: What Changed with AI
[Portuguese version]
Last Thursday, I hosted the Masterclass “Continuous Discovery at Scale: How AI Can Change User Research.” Over 1,000 people registered. It was one of the most interactive sessions I have ever run. If you missed it, it...
Continuous Discovery at Scale: How AI Can Transform User Research
Tomorrow, May 21st, at 7 pm BRT, I’m running a free masterclass on one of the most important — and most neglected — topics in product management: how to talk to your users continuously, deeply, and at scale.
This talk was originally prepar...
Why Individual Bonuses Don’t Work in Product Teams
This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”.
It is reasonably common for the CTO or CPO to receive a request from the CEO to create s...
Business Units
[Portuguese version]
This article is an excerpt from the book “Digital Transformation and Product Culture: How to Put Technology at the Center of Your Company’s Strategy”.
In some situations, instead of having separate product teams withi...
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Authors
The writers behind this newsletter.
Joca Torres is a product leadership coach with 30+ years of experience. Led Lopes's digital transformation, was CPO at Gympass, Conta Azul, and Locaweb, and is a pioneer in Brazil's internet market. Author of 4 books on digital product management.
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