For the artists, managers, and operators building the next music industry. Owned audiences, real economics, and the playbooks the major labels won't write.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 42 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||
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joelgouveia.substack.comLatest Issues
The Sync-Ready Checklist
The difference between a track that gets admired and one that gets placed — a music supervisor's checklist for landing more sync, more consistently.
When a music supervisor opens their inbox between editing sessions, they aren’t auditionin...
What Streaming is Really Doing to Our Memories
One of the coolest things about your brain: smell wins. When it comes to dragging you backward in time, from what I’ve read, nothing beats scent. It runs on a private wire straight to the parts of your brain that hold memory and emotion, sk...
How The Majors Get Rich Off Your Typos
The Invisible Tollbooth
For those semi-unfamiliar with how music royalties work, every time a song plays out loud — on Spotify, in a dive bar, or over the speakers at the Super Bowl, it generates a microscopic fraction of a penny for t...
The Power of the Derivative
Canal Street
I was in New York a few weeks ago. Walking through Lower Manhattan on a Thursday afternoon, I ended up on Canal Street.
If you’ve never been, the whole block is a kind of open-air theatre — folding tables, plastic sheets...
The Architecture of a Comeback
Two years ago, Drake lost the biggest rap battle of the modern era. Kendrick Lamar's "Not Like Us" dropped in May of 2024 and refused to leave the cultural conversation—it won multiple Grammys, dominated radio through the back half of that...
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Authors
The writers behind this newsletter.
Where music, money & technology collide — and how to win the next decade.
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