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Artwork for The Artist Economy

The Artist Economy

Joel Gouveia
Hundreds of paid subscribers

For the artists, managers, and operators building the next music industry. Owned audiences, real economics, and the playbooks the major labels won't write.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues50Foundeda year agoLast Issue3 days ago
Active

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joelgouveia.substack.com
Artwork for The Artist Economy

Latest Issues

5 Steps to Claim Your Mechanicals Before the Majors Do

Part 2: Mechanicals. The $424 million graveyard in Nashville, the second cheque hiding inside every stream, and why your distributor was never going to send it.

In February 2021, the major streaming services wired $424,384,787 to a nonprof...

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The Spotify Experiment That Changed My Mind

There’s a Reddit comment I keep thinking about.

A user tried switching from Spotify to Qobuz, lost too many tracks in the migration, and gave up with a line that deserves to be framed: “So I’m sticking with the devil for now.”

“Sticking...

5 days ago
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How to Collect Every Dollar Your Song Earns

Part 1: PROs. The venue already paid. The radio station already paid. Spotify already paid. Here's a field guide to avoiding the Royalty Black Box.

After I did a deep dive on the Royalty Black Box some weeks ago, I posted “How The Majors G...

11 days ago
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6
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The Death of the Middleman

Distribution used to be a beautifully dumb idea.

You made a thing. Somebody else made sure that thing was sitting on every shelf, in every store, on every corner where a human being might reach into their pocket and hand over some money....

13 days ago
96
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Starting From Scratch: 10 Things To Set Up Before You Release Anything

Year One, Part One — the 2026 setup checklist before any music comes out.

As the community grows around The Artist Economy and its subscribers, I often get emails asking for advice on what to do as a brand new artist. It’s important to und...

25 days ago
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Authors

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  • Joel Gouveia

    Where music, money & technology collide — and how to win the next decade.

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