Johnny’s Substack
Johnny WaterschootMy personal Substack - notes from a Fractional CXO with experience in startup, scale-up, corporate and consulting life.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 38 | Founded | 3 years ago | Last Issue | 2 days ago |
| Active | |||||
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aesiris.substack.comLatest Issues
We trusted the machine and stopped looking
Last month Starbucks Korea launched a promotion for a new line of “tank” tumblers. They named the campaign “Tank Day” and set it live on May 18. If you don’t know what May 18 is in Korea, that’s the whole story in miniature. It’s the annive...
The King Has One More Move
In 1861, Paul Morphy is a dinner guest at the home of Reverend R.R. Harrison in Richmond, Virginia. After supper, he finds himself in front of a painting.
“Checkmate” by German artist Moritz Retzsch shows a young man sitting across a...
Marketing was never supposed to be a department
I watched a Rory Sutherland clip this week. It opens on Spotify’s 20th-birthday logo stunt (he thinks it was a weak idea, because familiarity beats novelty) and wanders through self-checkouts and hotel room keys. But the part worth keeping...
You Don't Need a Full C-Suite. You Need the Right People at the Right Time.
I came across an article on Find a Fractional that laid out the case for fractional COOs, and it got me thinking about something broader. Not just the COO role, but the entire shift happening in how companies, particularly startups and scal...
The Marketing Leadership Vacuum
I was listening to a recent episode of the Fractional Futures podcast, where Paul Mills (founder of VCMO) and Rob Nicholls (a CFO and board advisor) discuss why marketing expertise is essential for portfolio companies and SMEs to scale. The...
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Authors
The writers behind this newsletter.
With over three decades of experience in corporate and startup environments, I specialize in driving innovation, crafting strategic business plans, and accelerating growth
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