Johnny’s Substack
Johnny WaterschootMy personal Substack - notes from a Fractional CXO with experience in startup, scale-up, corporate and consulting life.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 44 | Founded | 4 years ago | Last Issue | 6 days ago |
| Active | |||||
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Bots Took Over the Internet. Guess What Still Works.
Cloudflare reported that bots now generate 57.5% of web page requests. Sometime in June 2026, humans became a minority on the internet they built. Matthew Prince, Cloudflare’s CEO, had put that crossover at the end of 2027. It arrived more...
You never owned your traffic. You rented it.
Cloudflare published its second Content Independence Day report on 1 July. One line is doing the rounds: the most heavily crawled categories on the web have seen human traffic drop as much as 40% in under a year.
That line is being quoted...
You can’t trust yourself to know what your customer thinks
I teach self-defense. In class, if you ask a beginner “does that make sense?”, they say yes. Every time.
They’re not lying. It did make sense, standing there watching me do it. Then I have them try it, and the hands go somewhere else, the...
An AI didn’t go rogue. It did its job too well.
The headlines last week were built for panic. “AI models escaped containment.” “Rogue agents hacked a company.” “Unprecedented.” If you only read the first line, you walked away thinking Skynet had filed its first incident report (just FYI,...
The decision is made before the meeting
Nemawashi is a gardening word before it is a business one. In Japanese it means something close to “going around the roots.” Before you move a mature tree, you don’t yank it out of the ground and hope it survives the shock. Weeks ahead, you...
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The writers behind this newsletter.
With over three decades of experience in corporate and startup environments, I specialize in driving innovation, crafting strategic business plans, and accelerating growth
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