Johnny’s Substack
Johnny WaterschootMy personal Substack - notes from a Fractional CXO with experience in startup, scale-up, corporate and consulting life.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 34 | Subscribers | Read | aesiris.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The Marketing Leadership Vacuum
I was listening to a recent episode of the Fractional Futures podcast, where Paul Mills (founder of VCMO) and Rob Nicholls (a CFO and board advisor) discuss why marketing expertise is essential for portfolio companies and SMEs to scale. The...
Marketing Is Not a Department
When a company is underperforming, one of the first things I look at is how leadership talks about marketing. Not what they spend on it. How they talk about it. Because that tells you almost everything.
The Spreadsheet Looks Great. The Business Is Dying.
Every quarter, the same script plays out somewhere in the corporate world. Revenue dips. Margins tighten. And then the finance department swoops in with the only tool it knows how to use: the budget axe.
The COO Is Dead. Long Live the COO.
Oliver Wyman just published a piece on the next-generation Chief Operating Officer, based on data from interviews with over 20,000 COOs across Europe. Their conclusion: the role has evolved from “keep the lights on” to something they call a...
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Authors
The writers behind this newsletter.
With over three decades of experience in corporate and startup environments, I specialize in driving innovation, crafting strategic business plans, and accelerating growth
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