John’s Substack
John WilliamsMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 55 | Founded | a year ago | Last Issue | 18 hours ago |
| Active | |||||
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itallstartedwithaidea.substack.comLatest Issues
AI Agent Migrated Two WordPress Sites Into One Headless Storefront
Squeaky Clean Turf is a family-run artificial-turf cleaning company in Phoenix, Arizona, owned and operated by David Schrimpf and Dalis Smith. When this project started they had two WordPress sites (one for services, one for their WooCommer...
Claude Fable: Mythos
Introducing Claude Fable 5: a Mythos-class model that we've made safe for general use. Its capabilities exceed those of any model we've ever made generally available.
Fable 5 is state of the art on nearly all tested benchmarks, with except...
Website Design & Building the Digital Front Door
Small Business Stories
Every business has a challenge. The right system changes the ending.
Each video follows the same formula:
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Show the business problem.
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Introduce the service as a visual hero.
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Show the satisfyi...
A Idea Versus Comfort
Abstract
Every builder faces the same quiet fork, and it is not a fork between tools. It is a fork between an idea and comfort. Comfort is the default path: the familiar stack, the handed to you workflow, the thing you already know how to...
Inside the First Hours of ChatGPT Ads
For the better part of two decades, the business of buying digital attention has run through two front doors. One belongs to Google, the other to Meta. Together they have absorbed the overwhelming majority of the world’s online advertising,...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for John’s Substack.
| Subscribers | Engagement | 78 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I'm John Williams, founder of It All Started With A Idea—a digital lab where paid media meets AI and automation. After 15+ years scaling brands like GM and Eventbrite, I now build tools and tell stories for marketers who think like engineers.
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