John’s Substack
John WilliamsMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 68 | Founded | a year ago | Last Issue | 7 days ago |
| Active | |||||
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itallstartedwithaidea.substack.comLatest Issues
paying for 9th place out of 10 is Mediocrity
In marketing, and really the industry I work in, we have a strange habit of celebrating people who PAY for things as if they won them.
Think about sports for a second.
Can anyone name the team that finished second to last in the Big Ten?...
Happy Birthday To Yourself
it’s a reality the more I accept, the more that I learn the faster time seems to go. made it to 44 today, who would of thought #happybirthday #thoughts #time
from a garbage bag and food stamps
my caption
come a long ways from food stamps and government cheese and living out of a garbage bag for years.
we all spend so much time looking forward to tomorrow and always talk about yesterday, one is gone and the other may not ever s...
The Toolbox: Everything I Open-Sourced After 15 Years and $350M in Ad Spend
Hey — John here.
If you’re new: I’ve spent 15+ years in enterprise paid media. Farmers Insurance, Prudential, Eventbrite, GM, Columbia, Harvard, NortonLifeLock (192% YoY paid search growth), with agency years at Seer Interactive and Brainl...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for John’s Substack.
| Subscribers | Engagement | 79 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #196 |
Authors
The writers behind this newsletter.
I'm John Williams, founder of It All Started With A Idea—a digital lab where paid media meets AI and automation. After 15+ years scaling brands like GM and Eventbrite, I now build tools and tell stories for marketers who think like engineers.
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