The Deeter Digest
Deet’s Eats MediaOne sharp weekly read on consumer brands, retail, funding, and the moves worth knowing before your next meeting.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 76 | Founded | a year ago | Last Issue | 12 days ago |
| Active | |||||
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deetseatsnyc.substack.comLatest Issues
The Farmer’s Dog Joins the NFL, Blue Buffalo Goes Game Day, and Champ’s Heads to Chewy
COUNTER SERVICE | SEPTEMBER 9, 2026
Counter Service is our daily 60-second consumer-news rundown; here, we go one level deeper on what these moves mean for brand builders. Today’s pet edition has a familiar cast of marketing tactics: a spo...
Kendall Jenner Backs TRIP, Rodan + Fields Expands, and TMPL8 Wants $190 a Month
COUNTER SERVICE | SEPTEMBER 8, 2026
Counter Service is the daily 60-second consumer-news rundown. Here, we go one level deeper into what the headlines mean for the people building brands.
TODAY’S SPECIAL: Kendall buys into calm
Kenda...
THE DEETER DIGEST 🥣
🥄 FIRST BITE
The appetizer before we dive in
Nature’s Bounty is in more than one in five American households. It’s the second-largest vitamin brand in the country and the leading women’s health brand. Last week Nestlé sold it, along w...
Why Barilla Agreed to Buy GOODLES Without Absorbing It
COUNTER SERVICE | SEPTEMBER 3, 2026
Counter Service is Deet’s Eats’ daily 60-second video briefing on the consumer-brand news worth knowing. Here on Substack, we go one level deeper on the three stories and the operating lesson connecting...
The $250 Million Bet Behind David Protein
COUNTER SERVICE | SEPTEMBER 2, 2026
Counter Service is Deet’s Eats’ daily 60-second video briefing on the consumer-brand news worth knowing. Here on Substack, we go one level deeper on the three stories and the operating lesson connecting...
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| Subscribers | Engagement | 66 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Weekly CPG intel from Deets Eats — food, beverage, retail, and brand moves served with operator-level analysis from Jonathan Deeter, founder of Pickle Advisors.
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