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Ten minutes. The week's signals on brands, startups, tech, venture, design. And a weekly exhale — part analysis, part catharsis.

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Substack
PricingOnly free issuesPublishesWeekly
Issues83Founded2 years agoLast Issue5 days ago
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Latest Issues

Can a rock alien help cinema feel less alone? Plus Bumble kills the swipe and the latest brand news.

Project Hail Mary is a film about a mission to save Earth. The spacecraft is the Hail Mary. On board is Ryland Grace, an American middle school science teacher played by Ryan Gosling.

Hail Mary, full of Grace.

And if you’ve seen it, you k...

5 days ago
9

The Allbirds AI pivot is a fugazi. 🐑 Plus Altman vs Musk gets personal, and the latest brand news.

9:29 a.m. on Wednesday, April 15, 2026. The Linux servers of the NASDAQ blink to life. Allbirds, Inc opens with a market capitalisation of just $21.7 million.

It’s a plot twist for the makers of those weirdly comfortable merino sneakers. F...

23 days ago
9

Four people went to the moon and I got sofa time with my boy 🌙 Plus Reed Hastings exits

Blackout.

You’re being crushed. Falling at 24,664 miles per hour, your body is being yanked the equivalent of Manhattan-to-Harlem, every second.

Outside the window, no air, just orange and white plasma ripping itself apart. Three times yo...

a month ago
11

What if the answer to the world’s problems is fewer people? 🙋🏻 Plus, CMOs fail basic marketing test, and all the latest brand news.

I don’t like conferences, but my first South By Southwest stood me overlooking Lady Bird Lake, glistening glass towers beside old brick ones, trees that hadn’t decided yet whether it was spring, and a few feet from Garry Tan, CEO of Y Combi...

a month ago
11

OpenAI cuts back on side quests: is Jony Ive building a $6.5 billion pen? 🖊️ Plus New Balance overtakes Nike, and all the latest brand news

Weekly Exhale

What if it was a pen?

It’s a halcyon morning in San Francisco, late May 2025. Unbroken sky over the Financial District, the Transamerica Pyramid, the glass towers, the money.

At the corner where Little Italy meets Chin...

2 months ago
8

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Authors

The writers behind this newsletter.

  • Jonathan Trimble

    I'm the Co-Founder and CEO of And Rising, a creative ventures company based in London and LA. I like to share news on brands, marketing, startups, tech, ventures and happiness.

  • Isabella Nichols

    writer & worrier • amateur camera nerd • disastrous, but okay with it (just about)

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