The Science of Advertising
Jonathan RolleyWhy your right-brained CMO and left-brained CFO can't understand each other, and what to do about it.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 10 | Founded | 6 months ago | Last Issue | 22 days ago |
| Active | |||||
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scienceofadvertising.substack.comLatest Issues
You saved $10K on your agency retainer. It cost you $10M.
A few weeks ago, we won a piece of business that changed the way I think about client relationships, agency incentives, and quite possibly everything I thought I understood about how marketing budgets should work.
The company is a billion-...
Your Brain Is a Survival Machine. AI Is Not.
A CRO agency we work with sent a document to one of our clients.
It was thirteen pages, beautifully formatted with professional language throughout.
And it said nothing.
There was not a single data point, concrete finding, or single sent...
The three consumer biases running your marketing budget
There’s a cognitive bias called complexity bias. It works like this:
When presented with two explanations for the same phenomenon (one simple, one complicated), we are disproportionately drawn to the complicated one. Not because it’s more...
Episode #19 - Brand Partnerships | The Science of Advertising Show
In this episode, Jonathan Rolley sits down with Kristian Curcio, CEO of Corsa Group, to go case study by case study through four real brand partnerships and ask the only question that matters: did the brain buy it?
They open with the colla...
The three consumer biases running your marketing budget
There’s a cognitive bias called complexity bias. It works like this:
When presented with two explanations for the same phenomenon (one simple, one complicated), we are disproportionately drawn to the complicated one. Not because it’s more...
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| Subscribers | Engagement | 77 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Founder of UNDIVIDED. Author of Brands, Brains & Behaviour. 20+ years in direct response, $200M+ in media under management. I write about what neuroscience actually tells us about advertising—and why most of what you've been told is wrong.
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