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OberThinking

Justin Oberman
Tens of paid subscribers

When everyone has access to the same tools, the only advantage you have in marketing is the way you think.

Platform
Substack
PricingFreemiumPublishesDaily
Issues123Foundeda year agoLast Issue4 days ago
Active

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oberman.substack.com
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Latest Issues

How to become dangerously expensive

I’m embarrassed to admit this.

In 2023, I thought I was finished.

Not dramatically. Quietly. The way you feel a draft under a door before you find the window.

I had spent twenty years in ad agencies writing copy, and then a machine learn...

4 days ago
86

How to become dangerously expensive

I’m embarrassed to admit this.

In 2023, I thought I was finished.

Not dramatically. Quietly. The way you feel a draft under a door before you find the window.

I had spent twenty years in ad agencies writing copy, and then a machine learn...

4 days ago
107
1

Why your marketing isn't working anymore

If it feels like nothing you do online is working, you’re not imagining it. And it sucks because you’re probably running the same playbook that’s working for other people, and you’re probably running it better than 99% of the people whose c...

12 days ago
67
1

Why smart people fail online

I once lost an account by being right.

It took four seconds.

A founder was explaining to a room (two co-founders, one investor, me) why his product was a category creator, and I said, pleasantly, that the category already existed, that t...

19 days ago
75

Give me 30 days and I'll make you better than AI

There is a reason most AI-assisted content sounds the same.

There is a reason most AI-assisted content sounds the same.

24 days ago
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  • Justin Oberman

    Copywriter, Ghostwriter, Advertising Philosopher. I help creative people and brands write things worth reading and do things worth writing about.

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