OberThinking
Justin ObermanWhen everyone has access to the same tools, the only advantage you have in marketing is the way you think.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 96 | Founded | a year ago | Last Issue | 9 days ago |
| Active | |||||
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oberman.substack.comLatest Issues
Why you have to make people angry to build a personal brand
Most people fail to build a personal brand on social media because they’re too afraid to stand for something.
They post vanilla content, make vanilla offers, and wonder why their results are... vanilla.
Look around at the personal brands...
How to be less scared of AI
How I use AI to make AI less scary
When was the last time you produced something that surprised you?
Why you need to stop using a content calendar
Most of you reading this are probably addicted to your content calendar.
Most of you probably also think that what you need is more ideas, more time, or more inspiration.
Wrong. Wrong. Wrong.
But I also get why most of you make this mist...
How I use AI to think better
There is a particular feeling that used to accompany the beginning of any serious creative or intellectual work.
There is a particular feeling that used to accompany the beginning of any serious creative or intellectual work.
Personal branding is simple
In the 1930s, at the absolute peak of the American entertainment industry — the most sophisticated, well-funded, star-studded production machine the world had ever seen — the two biggest cultural phenomena were an animated rodent and a vent...
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Authors
The writers behind this newsletter.
Copywriter, Ghostwriter, Advertising Philosopher. I help creative people and brands write things worth reading and do things worth writing about.
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