When everyone has access to the same tools, the only advantage you have in marketing is the way you think.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 135 | Founded | 2 years ago | Last Issue | 33 hours ago |
| Active | |||||
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Working hard is the only competitive advantage you have left
Imagine buying an AI tool that saves you ten hours a week.
Excellent. That’s ten hours back.
Then your competitor buys it.
Ah.
This is where the fun starts because you still have the ten hours. But so do they.
That's why I think hard...
Working hard is the only competitive advantage you have left
Imagine buying an AI tool that saves you ten hours a week.
Excellent. That’s ten hours back.
Then your competitor buys it.
Ah.
This is where the fun starts because you still have the ten hours. But so do they.
That's why I think hard...
Would you choose your business again?
A guided prompt for working out what you should be known for now.
In my last newsletter, I suggested you ask yourself a fairly unpleasant question once a year.
You are not a brand.
“I know, I know it’s cringy. But I still need to work on my personal brand.”
Someone I respect said this to me last week (in the voice people use for confessing they still watch Love Island).
She thought she was being honest. She thought...
Goodbye, blank page.
One prompt that invents words, names, slogans and headlines.
Hi, In the last issue, I asked you to invent words. Then I promised an AI protocol to help you do it.
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Authors
The writers behind this newsletter.
Copywriter, Ghostwriter, Advertising Philosopher. I help creative people and brands write things worth reading and do things worth writing about.
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