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OberThinking

Justin Oberman
Tens of paid subscribers

When everyone has access to the same tools, the only advantage you have in marketing is the way you think.

Platform
Substack
PricingFreemiumPublishesDaily
Issues119Foundeda year agoLast Issue33 hours ago
Active

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Latest Issues

Give me 30 days and I'll make you better than AI

There is a reason most AI-assisted content sounds the same.

There is a reason most AI-assisted content sounds the same.

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Letting Go Is a Discipline

There is a shrine in Mie Prefecture, in southern Japan, that has been around for about 1,300 years but has also never been older than 20.

That’s because Ise Jingu is not maintained in the same way most shrines are. It is rebuilt so that th...

4 days ago
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How to Build a Premium Brand on a Tiny Budget

Most copywriters and ghostwriters are afraid of AI. I’m not. You shouldn’t be either. My profile explains why.

June 12, 2026

In 1963, Howard Gossage won the Rover Car Company account (a small British outfit, modest budget, selling Land Ro...

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Stop Deciding What You Stand For

Last February, a literary agent asked me if I was interested in writing a book.

I said I was.

He asked, what about.

I responded, “You tell me.”

He then asked me to write an email to myself explaining what kind of books I would like to w...

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How to trick 500,000 people to read about Wittgenstein

If you already have an audience of eleven people who agree with everything you say, and you’d like to keep it that way, skip this one.

If you already have an audience of eleven people who agree with everything you say, and you’d like to ke...

14 days ago
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  • Justin Oberman

    Copywriter, Ghostwriter, Advertising Philosopher. I help creative people and brands write things worth reading and do things worth writing about.

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