
When everyone has access to the same tools, the only advantage you have in marketing is the way you think.
| Platform | Pricing | Freemium | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 113 | Founded | a year ago | Last Issue | 6 days ago |
| Active | |||||

Imagine two candidates for a job:
The first one has a gift and no great affection for hard work.
The second one has no gift but will knock himself out trying.
Which do you hire?
The correct answer is you hire the first.
If you said...
I downloaded Ruben's free Anti-AI skill. It testifies against him.
Dear Friends and Paid Subscribers,
I want to be upfront about something.
I didn’t choose the subject of this newsletter.
The data did.
There’s a theory going around the creator world called the outlier method. It goes like this: don’t guess what to write about. Look at o...
Every week, someone asks me the same question.
Every week, someone asks me the same question.
Last month, I tried to put my own course out of business.
My Copy Hunte Field Guide for Writing Like a Persuasive Human in the Age of AI is a 52-hunt editing system. Every hunt is a rule: a specific pattern you find in your draft, the word...
Subscribers, engagement, traffic and sponsorship for OberThinking .
| Subscribers | Engagement | 84 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
How this newsletter ranks in the official Substack charts.
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The writers behind this newsletter.
Copywriter, Ghostwriter, Advertising Philosopher. I help creative people and brands write things worth reading and do things worth writing about.
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