OberThinking
Justin ObermanWhen everyone has access to the same tools, the only advantage you have in marketing is the way you think.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 101 | Founded | a year ago | Last Issue | 4 days ago |
| Active | |||||
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oberman.substack.comLatest Issues
You only need one platform to start building your Personal Brand
Most creators aren’t building a brand.
They’re running five failing experiments at once and calling it a strategy.
A few posts on LinkedIn. Some half-hearted tweets. An Instagram that gets touched when guilt kicks in. A YouTube channel wi...
Using AI in public makes you look stupid
An open letter to CEOs, founders and leaders of all kinds
Dear CEO’s, founders, etc.
Why you need to share your secrets
Most people guard their knowledge like it’s gold in Fort Knox.
They believe that sharing their expertise will create competition or devalue their own worth. They hoard information, thinking it gives them an edge.
But what if I told you th...
The last AI newsletter you’ll ever need to read
If you understood what was actually happening when you typed into ChatGPT or Claude, you would use it completely differently.
If you understood what was actually happening when you typed into ChatGPT or Claude, you would use it completely...
Why LinkedIn is the worst platform for building a personal brand
Most people on LinkedIn aren’t building a personal brand.
They’re building a sandcastle.
And the tide is already coming in.
Look around.
Reach is in the toilet.
Posts that would have hit 500,000 impressions a year ago are barely crac...
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| Subscribers | Engagement | 83 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Copywriter, Ghostwriter, Advertising Philosopher. I help creative people and brands write things worth reading and do things worth writing about.
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