Primage - The Anti-Retirement Project
Jonny Cooper, Laura PhelanPrimage is for living your best years with strength, appetite, and purpose when the world tells you to shut up, wind down, and disappear.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 24 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||
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jonnycooper.substack.comLatest Issues
Why You Don't Need A Legacy
Your obituary can wait. What’s due by Sunday?
At some point after my fiftieth birthday, people began asking about my legacy.
Thinking about it felt flattering, like “wow, I’ve done all these great things!”
But then, it also felt wor...
The Next Ten Years Are My Most Ambitious
I am 69 years old.
I could treat the next ten years as a long, careful retreat from the world. I could protect what I have, reduce my exposure to risk and fade unnoticed into the shadows.
Or I can make them the most ambitious ten years of...
Five Ways To Age Before Your Time
Happy Whatever-Day-You’re-Reading-This, Primager!
I’m kinda hoping you’re installing one or more of the Ten Primage Pillars in your life, as I’m sure they’re going to help you build the foundations of longevity, legacy and healthspan.
If...
How To Live To 107
We’re really finding our stride in the Primage Project, if your feedback is anything to go by.
I’ve had over 100 messages from you since Primage launched back in April, and it’s helping me shape what we’ll become.
One thing I’ve been as...
Five Terrible Things About Retiring
I’m kinda hoping you’re installing one or more of the Ten Primage Pillars in your life, as I’m sure they’re going to help you build the foundations of longevity and healthspan.
If you want a refresh, here’s where to reskim them.
Before w...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Primage.
| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Thoughtmonger, piano player & racing driver Jonny Cooper is the founder of Primage: The Anti-Retirement Project. Primage is living your best years with strength, zest and purpose when the world tells you to shut up, wind down, and disappear.
Creative strategist and mindset business consultant for founders \ud83e\udde1 ADHD|Sharing my inner most thoughts and a little bit of daily BTS!
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