Joon Lee
Joon LeeMaking sense of sports. An independent sports journalism project. No gambling sponsors. Storytelling, commentary and the occasional hot take. Reporting that reminds us why we fell in love with sports.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 12 | Subscribers | Read | joonlee.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Can I Drive a NASCAR?
I’ve spent most of my career trying to understand the worlds that shape sports. The culture. The systems. The unwritten rules that most people never see unless they’re born into them. But every once in a while, a story forces you to step in...
Why Bad Teams Make More Money Than Champions
We’re in a moment where losing is often more profitable than winning. Even teams in the championship hunt are slashing payroll. Ownership groups are more focused on maximizing profits than building legacies. And fans are left wondering if a...
The Rise of the Corny NBA Superstar
A few months ago, Tyrese Haliburton hit a huge shot in the Eastern Conference Finals — and immediately mimicked Reggie Miller’s famous “choke” celebration. But instead of going viral as a bold playoff moment, the internet responded with som...
Why NBA Players Keep Tearing Their Achilles
Illustration by K8 Strassman
Authors
The writers behind this newsletter.
Making sense of sports • Journalist • Formerly: ESPN, B/R, WaPo • Born in Seoul \ud83c\uddf0\ud83c\uddf7 Bred in Boston • [email protected]
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