Joon Lee
Making sense of sports. An independent sports journalism project. No gambling sponsors. Storytelling, commentary and the occasional hot take. Reporting that reminds us why we fell in love with sports.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 48 | Founded | 2 years ago | Last Issue | 9 days ago |
| Active | |||||
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joonlee.substack.comLatest Issues
The Future Of Sports Isn't On Your TV
A few months ago I put on an Apple Vision Pro and watched the Yankees play the Red Sox. I’ve been on the field at Yankee Stadium. And what I experienced in my apartment in New York triggered a muscle memory I wasn’t prepared for. It wasn’t...
Inside The Analytics Takeover of Sports
Sorry for the lack of newsletter last week. Was in Los Angeles for a work trip, and while the video uploaded, sending this out slipped by. New video tomorrow too!
In 2003, Moneyball changed how we think about sports. The book argued that d...
The War Ripping College Sports Apart
In April 2024, thousands of Arkansas basketball fans packed into Bud Walton Arena to welcome their new head coach, the legendary John Calipari. But the crowd stood up for someone else.
John Tyson, the billionaire who made his fortune with...
The Tennis Boom Nobody Expected
Tennis has never made more money. Record attendance at Wimbledon and Cincinnati this year, a $108 million US Open purse, a 12-year, $2 billion ESPN deal for the rights to broadcast it — by every business metric, the sport is having its bigg...
How Stadiums Stopped Being For Fans
Today, you can go to a sporting event and enter through a private entrance, skip security, eat a Tomahawk steak, order sushi, sip champagne and spend the entire game inside a members-only nightclub without ever setting foot in your actual s...
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| Subscribers | Engagement | 74 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Independent Sports Journalist • Formerly: ESPN, B/R, WaPo • Born in Seoul \ud83c\uddf0\ud83c\uddf7 Bred in Boston • [email protected]
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