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Joon Lee

Making sense of sports. An independent sports journalism project. No gambling sponsors. Storytelling, commentary and the occasional hot take. Reporting that reminds us why we fell in love with sports.

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Substack
PricingOnly free issuesPublishesWeekly
Issues51Founded2 years agoLast Issue44 hours ago
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Latest Issues

How Baseball's Cheapest Teams Keep Winning

The Dodgers carried a record $433 million luxury-tax payroll this season, more than any team in baseball history. Then they were swept out of the NLCS by the Milwaukee Brewers, a team spending about a third of that. The other two teams in t...

44 hours ago
7

The Strange History of the Modern Quarterback

In the spring of 2018, Lamar Jackson was a former Heisman Trophy winner preparing for the NFL Draft, and people around the league were suggesting he try wide receiver. He had thrown for nearly 10,000 yards in college. What worried the peopl...

9 days ago
11

Nike Can’t Go Back

Kylian Mbappé had been a Nike athlete since he was nine years old. This year, in the middle of his prime, he left for On, a company that had never made a soccer cleat. On offered him something Nike couldn’t: a piece of the company, and the...

16 days ago
26

The Future Of Sports Isn't On Your TV

A few months ago I put on an Apple Vision Pro and watched the Yankees play the Red Sox. I’ve been on the field at Yankee Stadium. And what I experienced in my apartment in New York triggered a muscle memory I wasn’t prepared for. It wasn’t...

a month ago
5

Inside The Analytics Takeover of Sports

Sorry for the lack of newsletter last week. Was in Los Angeles for a work trip, and while the video uploaded, sending this out slipped by. New video tomorrow too!

In 2003, Moneyball changed how we think about sports. The book argued that d...

a month ago
6
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  • Joon Lee

    Independent Sports Journalist • Formerly: ESPN, B/R, WaPo • Born in Seoul 🇰🇷 Bred in Boston • [email protected]

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