Joon Lee
Making sense of sports. An independent sports journalism project. No gambling sponsors. Storytelling, commentary and the occasional hot take. Reporting that reminds us why we fell in love with sports.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 40 | Founded | a year ago | Last Issue | 10 days ago |
| Active | |||||
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joonlee.substack.comLatest Issues
How Caitlin Clark Exposed The WNBA
The WNBA is in the middle of the greatest growth period in its history. Franchise values that were measured in the millions five years ago are now measured in the hundreds of millions. Players are becoming mainstream stars. More people are...
What The World Cup Revealed About America
A German guy in a rental car became the most beloved person in America this summer, and somewhere else, at almost the exact same moment, the President of the United States picked up the phone and personally got a World Cup red card overturn...
How To Not Ruin a Childhood Classic
For a lot of kids, Backyard Sports was the first time sports felt like it belonged to them. Not to billion dollar leagues or broadcast companies or betting apps, but to them. And then one day it disappeared — not dramatically, but the way t...
How America Finally Built a Men's Soccer Team
For almost thirty years, I’ve been told American soccer was about to matter. It was always about to. Freddy Adu was going to be the next Pelé — they put him in a commercial with the actual Pelé when he was fourteen. Then it was going to be...
China Is Winning The NBA Sneaker War
For nearly two decades, Stephen Curry was one of the most important athletes in the American sneaker business. He changed how basketball is played, built Under Armour into a real basketball brand, and reportedly turned down a fortune to sta...
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| Subscribers | Engagement | 76 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Independent Sports Journalist • Formerly: ESPN, B/R, WaPo • Born in Seoul \ud83c\uddf0\ud83c\uddf7 Bred in Boston • [email protected]
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