Joon Lee
Making sense of sports. An independent sports journalism project. No gambling sponsors. Storytelling, commentary and the occasional hot take. Reporting that reminds us why we fell in love with sports.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 36 | Founded | a year ago | Last Issue | 5 days ago |
| Active | |||||
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joonlee.substack.comLatest Issues
China Is Winning The NBA Sneaker War
For nearly two decades, Stephen Curry was one of the most important athletes in the American sneaker business. He changed how basketball is played, built Under Armour into a real basketball brand, and reportedly turned down a fortune to sta...
How The Knicks Saved New York City
When I moved to New York almost a decade ago, I was honestly a little disappointed by it as a sports city. I grew up in Boston, where sports are the weather. People talk about the Red Sox in line at the grocery store. They talk about the Pa...
The World Cup Isn’t Really About Sports
Over the next five weeks, six billion people — three out of every four humans alive — will watch some part of it. The numbers have stopped making sense: 150 million ticket requests for 5 million seats, more economic activity than most count...
How Soccer Finally Conquered America
One of the most interesting sports statistics I’ve seen in years doesn’t come from a box score. It comes from a poll from Seton Hall.
Among Americans 55 and older, European soccer ranks ninth in popularity out of every major sport measured...
How Sports Became Celebrity Gossip
In early April, someonestaying at a resort in Sedona, Arizona, took photographs of two other guests sitting in a hot tub. The two guests were New England Patriots head coach Mike Vrabel and Dianna Russini, the NFL insider for The Athletic....
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Authors
The writers behind this newsletter.
Independent Sports Journalist • Formerly: ESPN, B/R, WaPo • Born in Seoul \ud83c\uddf0\ud83c\uddf7 Bred in Boston • [email protected]
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