Joon Lee
Making sense of sports. An independent sports journalism project. No gambling sponsors. Storytelling, commentary and the occasional hot take. Reporting that reminds us why we fell in love with sports.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 43 | Founded | a year ago | Last Issue | 2 days ago |
| Active | |||||
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joonlee.substack.comLatest Issues
How The NBA Lost Control Of Its Owners
Steve Ballmer is the richest owner in professional sports. He is accused of using a company connected to the Los Angeles Clippers to secretly pay Kawhi Leonard $28 million outside his NBA contract. Ballmer denies it. And after nearly a year...
How Sports Gambling Actually Works
Multiple former senior FanDuel executives and employees agreed to talk to me about how the biggest sportsbook in America actually works. Both asked for anonymity to protect their careers. What they described over the course of several inter...
How Sports Cards Stopped Being Just a Hobby
A single sports card sold for nearly $13 million last year. A billionaire investor showed up on business television wearing a trading card around his neck like a gold chain. Grown adults chase influencers down the aisles of hotel ballrooms...
How Caitlin Clark Exposed The WNBA
The WNBA is in the middle of the greatest growth period in its history. Franchise values that were measured in the millions five years ago are now measured in the hundreds of millions. Players are becoming mainstream stars. More people are...
What The World Cup Revealed About America
A German guy in a rental car became the most beloved person in America this summer, and somewhere else, at almost the exact same moment, the President of the United States picked up the phone and personally got a World Cup red card overturn...
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| Subscribers | Engagement | 75 | Monthly Web Visits | ||
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Authors
The writers behind this newsletter.
Independent Sports Journalist • Formerly: ESPN, B/R, WaPo • Born in Seoul \ud83c\uddf0\ud83c\uddf7 Bred in Boston • [email protected]
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