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The Leading Edge

Joshua Travis Brown

Making sense of transformations in higher education & other important social institutions.

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Latest Issues

Retention is the New Recruiting: How to Build Your Loyalty Loop

Imagine one of your seniors sitting in the student union between classes. Suddenly, they get a notification on their phone:

Congratulations on your 3.8 GPA in Accounting! You’ve been pre-approved for our MBA. Click here to claim your seat...

22 days ago
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Retention is the New Recruiting: Why "Student Conversion" is the Future of Higher Ed

Reaching innovative goals requires innovative thinking. Oftentimes, that means rejecting taken-for-granted norms.

Exemplified by the romanticized graduation ceremony, higher education has traditionally held up the narrative of creating a “...

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How to Identify Added Value in Higher Education: The Director, the Curator, and the Virtuoso

More Americans than ever are questioning the value of college today, with a record-low 35% saying a college education is “very important.” As debt loads continue to rise, they wonder whether the exorbitant cost of tuition is worth it––and w...

3 months ago
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The Past is Prologue: Innovation Lessons for Higher Education Philanthropy

A not-so-dirty secret in American higher education is that 75% of the endowment wealth is held by only 10% of colleges and universities. With such a large share of resources concentrated in just a few institutions, the philanthropy sector i...

3 months ago

Innovation Lessons for Higher Education Philanthropy

A not-so-dirty secret in American higher education is that 75% of the endowment wealth is held by only 10% of colleges and universities. With such a large share of resources concentrated in just a few institutions, the philanthropy sector i...

4 months ago
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  • Joshua Travis Brown

    Author of Capitalizing on College & Assistant Professor at The Johns Hopkins University

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