Joshua's Substack
JOSHUA PROJECT, Bud Houston, Chris ClaymanMy personal SubstackJoshua Project seeks to deliver accurate, accessible, and actionable data that shines a light on people groups with the least access to the gospel. Through careful research and strategic insights, we help churches, mission organization
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 14 | Founded | 8 months ago | Last Issue | 7 days ago |
| Active | |||||
Read this Newsletter
joshuaproject.substack.comLatest Issues
Not the Same Mission: Untangling Unchurched, Unsaved, and Unreached
There is some vocabulary merging in contemporary missions discourse. Three words get used interchangeably in sermons, conversations, or ministry plans: unchurched, unsaved, and unreached. They are not synonyms. They do not describe the same...
Two Worlds, One Great Commission
More than four billion people on earth identify as either Muslim or Hindu. Together they represent the two largest non-Christian religious populations in the world, and they constitute the heart of what missions strategists call the “10/40...
Phases of Engagement
Imagine two mission teams in different places. Both are working among people groups in which fewer than 0.1% of the population follow Jesus. On paper, both situations are the same. But the first team has seen two generations of new churches...
Every People, Every Nation: A Guide to Frontier People Group Adoption
Imagine a gathering so large it staggers the mind - every language, every tongue, every people group ever to have existed, standing together before the throne of God. That is the vision of what is to come and a promise in the making.
This...
Peoples, Nodes, and Villages: A New Framework for Frontier Missions
Something remarkable has happened in the last 50 years.
In 1974, an estimated 61% of the world lived in frontier people groups (FPGs). These are people groups with less than 0.1% Christians among them. As of 2025, that number has dropped t...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Joshua's Substack.
| Subscribers | Engagement | 65 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Explore More
Authors
The writers behind this newsletter.
Joshua Project delivers actionable data on frontier people groups, communities where the gospel has yet to take root, helping churches and missions make informed decisions about where their prayers and efforts can have greatest impact.
Bud serves the Joshua Project as Director of People Group Data
Executive Director, Joshua Project
Frequently Asked Questions
How can I access the email archive for Joshua's Substack?
You can find recent issues that have been published by Joshua's Substack on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does Joshua's Substack have?
To see how many people subscribe to Joshua's Substack, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in Joshua's Substack?
Newsletter advertising can be extremely effective when it's done right. Before you pitch Joshua's Substack as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like Joshua's Substack?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Joshua's Substack using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to Joshua's Substack?
Scroll up to where it says Related Newsletters to see other publications like Joshua's Substack. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact Joshua's Substack?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.