Joshua's Substack
JOSHUA PROJECT, Ben Laws, Bud Houston, Chris ClaymanMy personal SubstackJoshua Project seeks to deliver accurate, accessible, and actionable data that shines a light on people groups with the least access to the gospel. Through careful research and strategic insights, we help churches, mission organization
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 12 | Founded | 7 months ago | Last Issue | 20 days ago |
| Active | |||||
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joshuaproject.substack.comLatest Issues
Phases of Engagement
Imagine two mission teams in different places. Both are working among people groups in which fewer than 0.1% of the population follow Jesus. On paper, both situations are the same. But the first team has seen two generations of new churches...
Every People, Every Nation: A Guide to Frontier People Group Adoption
Imagine a gathering so large it staggers the mind - every language, every tongue, every people group ever to have existed, standing together before the throne of God. That is the vision of what is to come and a promise in the making.
This...
Peoples, Nodes, and Villages: A New Framework for Frontier Missions
Something remarkable has happened in the last 50 years.
In 1974, an estimated 61% of the world lived in frontier people groups (FPGs). These are people groups with less than 0.1% Christians among them. As of 2025, that number has dropped t...
How Joshua Project Knows What It Knows (and What It Still Needs to Learn)
If you have ever looked up a people group on Joshua Project and wondered, “Where does this information actually come from?” you are not alone. It is one of the most common questions we receive. And it is the right question to ask, because t...
New Improved Website, Same Trusted Data
For decades, Joshua Project has served as a reliable source for data on unreached people groups. The mission hasn’t changed, but the way we deliver that information is getting better.
What You’re Seeing Now
The homepage, Frontier People G...
Audience Metrics
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| Subscribers | Engagement | 63 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Joshua Project delivers actionable data on frontier people groups, communities where the gospel has yet to take root, helping churches and missions make informed decisions about where their prayers and efforts can have greatest impact.
I'm Ben, the Director of Communications for Joshua Project. We provide critical research and insights to help the global church strategically take the gospel to the unreached people groups of the world.
Bud serves the Joshua Project as Director of People Group Data
Executive Director, Joshua Project
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