Personal Highscore - A Founder's Journey
Josiah LauDocumenting my journey from SaaS to eCommerce and back again. I write when I have something worth sharing - usually after talking to our Shopify merchants or breaking something.
| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 17 | Subscribers | Read | josiahlau.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
When simplicity becomes a pricing problem
“The easier it looks, the more work went into being so proficient, that it was made to look easy.” - Jason Cohen
Can you build conviction for someone else's idea?
Every week on r/startups and r/Entrepreneur, I see first-time founders ask strangers what problems they should solve. As if conviction is something you can magically build, just like that.
How to outmarket competitors when you can't outspend them
When competitors are spending $70+ to acquire potential paying customers for $6-$9/month apps, how do you compete with a mere $2,000 budget?
When all customers look equally good for your pre-product market fit startup
Whenever I chat with early-stage founders with pre-PMF (product market fit), customer segmentation seems to be the common denominator problem.
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Authors
The writers behind this newsletter.
Documenting my founder's journey of building in eComm SaaS. I share what I learn from running 0 to 1 growth experiments.
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