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A Scientist Explains Readers

Joynell Schultz, Author \ud83d\udcd6

Insight on reading, storytelling, and romance from the perspective of a pharmacist who overthinks fiction professionally.

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Substack
PricingOnly free issuesPublishesWeekly
Issues8Foundeda year agoLast Issue2 days ago
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Latest Issues

Readers Don't Actually Love the Smell of Books. They Love Something Else Entirely.

The Observation

My oldest daughter volunteers at the library. Two hours a week, shelving books.

She is not a reader.

She complains about the smell. Every time. Old books, she says, like it’s a facilities problem someone should address...

2 days ago

The Woman in Front of Me at Piggly Wiggly Had a Book in Her Purse. I Started Investigating.

The Observation

I was at Piggly Wiggly last week, third in line, which meant I had exactly enough time to notice things.

The woman in front of me finished her order. The checker read her the total. Fifty-six dollars even. I remember it...

9 days ago
6
3

I Watched Four Strangers Stand in a Bookstore Aisle and Not Touch Anything. It Explained Everything.

The Observation

I went back to Target.

This time I didn’t even pretend I wasn’t going to the book section. I walked straight there.

Three other people were already in the aisle. For an introvert, that’s a crowd. That is technically a...

15 days ago
6

Why Readers Reread Books They’ve Already Memorized

The Observation

My daughter rereads books.

Not occasionally. Regularly. Deliberately. She will finish a book, put it down, pick it back up, and start over. Same book. Same characters. Same plot she already knows beat for beat.

I watch...

22 days ago
4

Why Readers Cry Over People Who Don’t Exist

The Observation

I finished a book yesterday.

I’m not going to tell you what happens. But I will tell you that I cried. More than once. Ugly, inconvenient, completely unprovoked crying, alone in my house, over people who do not exist....

a month ago
4
2

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  • Joynell Schultz, Author \ud83d\udcd6

    Readers are fascinating creatures. I explain why we buy books we won't read, cry over fictional people, and choose stories over sleep—through science, psychology, and a pharmacist's overthinking brain. I also write books.

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