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My Entire Personality

Julia Casella

When I love something, it becomes my entire personality and after 10+ years in the beauty industry, I’ve loved (and launched) a lot. Here's where I share what's worth it.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues78Founded3 years agoLast Issue7 days ago
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Latest Issues

My Tight List for the Sephora Sale

Ahh, it’s that time of the year again: the Sephora Sale. My philosophy hasn’t changed since last year. I still don’t understand the roundups that include 10 different bronzers. The whole point of a roundup is to round up: edit, curate, pick...

7 days ago
13
1

Bathing Culture

The nights are getting cooler, which means bathing season is finally upon us. Baths can be very polarizing – I’m someone who absolutely adores them. I used to have a gorgeous clawfoot bathtub when I lived in the West Village, and when I was...

a month ago
7
1

Gwen Whiting’s Entire Personality

I’d admired Gwen Whiting from afar for years before Amber Katz (aka Rouge_18) introduced us. If you’ve ever owned a laundry detergent pretty enough to leave out on the counter, you have Gwen to thank. She launched The Laundress in 2004, bac...

a month ago
6

How I Packed for 2 Months in Only a Carry-On

Yes, you read that right, I traveled for 2 months with only a carry-on, and I’m going to break down exactly how I did it. As someone who used to spend a small fortune on overweight luggage fees, this is a total 180 — I have been reborn.

Fi...

2 months ago
8
4

Kira Jackson’s Entire Personality

Some people are all brains, some people are all beauty, and then every so often you meet someone who is annoyingly both. That’s Kira Jackson. She’s whip-smart, has impeccable taste, and on top of it all, she’s the sweetest — a true girl’s g...

2 months ago
9

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  • Julia Casella

    Marketing + business strategy for beauty, wellness and fashion brands 💫 angel investor 👼🏼 LA + NY

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