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Just the Good Points

Josh McCarty

The Just the Good Points Newsletter is your go-to source for quick, actionable insights on communications strategy.

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Substack
PricingOnly free issuesPublishesWeekly
Issues11Founded2 years agoLast Issuea year ago
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Latest Issues

Moneyball and the attention economy

I’ve been reading Chris Hayes' new book, The Sirens' Call: How Attention Became the World's Most Endangered Resource.

As he said in The Atlantic, "Attention is the substance of life. That is what our lives add up to. It’s in every momen...

a year ago
3

Some of the Most Widely Read Words You'll Write

A line from this piece by Kathleen Davis of Fast Company stood out: “the copy editor is the most widely read journalist at any newspaper because they wrote the headlines and captions.”

Headlines are often the main thing people read before...

a year ago
5
1

What I read and wrote in 2024 (and what's to come)

Thanks to all the comms pros, colleagues, and friends who’ve tuned in over the last few months to explore how messages can move and motivate people. Writing this newsletter has become a space for me to dig into principles and research about...

a year ago
4

It's OK for your messaging to acknowledge small vulnerabilities

Dr. Robert Cialdini's books Influence and Pre-Suasion are both good reads.

Throughout this election season, I was thinking about a counterintuitive concept from his work: how admitting drawbacks or small challenges can increase your credi...

2 years ago
5
1

And, But, Therefore

A quick note: I'll be honest: I wrestled with whether to send this out today after last week's election. When the messages and facts we thought would resonate... didn't, it's tempting to wonder if storytelling frameworks even matter. But he...

2 years ago
3
2

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    I run Good Points Communications

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