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Just the Good Points

Josh McCarty

The Just the Good Points Newsletter is your go-to source for quick, actionable insights on communications strategy.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues11SubscribersRead thegoodpoints.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

Moneyball and the attention economy

I’ve been reading Chris Hayes' new book, The Sirens' Call: How Attention Became the World's Most Endangered Resource.

9 months ago
3
0

Some of the Most Widely Read Words You'll Write

A line from this piece by Kathleen Davis of Fast Company stood out: “the copy editor is the most widely read journalist at any newspaper because they wrote the headlines and captions.”

a year ago
5
1

What I read and wrote in 2024 (and what's to come)

Thanks to all the comms pros, colleagues, and friends who’ve tuned in over the last few months to explore how messages can move and motivate people. Writing this newsletter has become a space for me to dig into principles and research about...

a year ago
4
0

It's OK for your messaging to acknowledge small vulnerabilities

Dr. Robert Cialdini's books Influence and Pre-Suasion are both good reads.

a year ago
5
1

Authors

The writers behind this newsletter.

  • Josh McCarty

    I run Good Points Communications

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