How to Human
Justin Schuman| Platform |  | Pricing | Only free issues | Publishes | Infrequently |
|---|---|---|---|---|---|
| Issues | 9 | Founded | 2 years ago | Last Issue | 2 months ago |
| Active | |||||
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justinschuman.substack.comLatest Issues
You’re Not Boring, You’re Filtered.
Hello fellow human,
Only a few months before making $100k+ every 30 days with TikTok Shop, Jackie was a nurse.
For context: she married her high school sweetheart, worked a steady job for years, and built a life around her career. (i.e....
The Projection Paradox
One of my clients went viral last month…
hundreds of thousands of views, comments pouring in, the kind of post where you refresh and the numbers just keep climbing.
Even a celeb weighed in (we love to see it.)
All she did was tell a simp...
Hooks Are Killing Your Content. Here’s What to Say Instead.
Everyone’s obsessed with hooks.
“How do I hook them in the first three seconds?”
“What’s the perfect opening line?”
“Should I use a question, a shocking statement, or a pattern interrupt??”
I get it!
The pressure to perform in thos...
If Lady Gaga's Coachella set didn't make you cry... are you even human?
You. Me. Everyone. We were all obsessed with Lady Gaga's Coachella performance this year.
(The Mayhem Ball… the same one she just brought to Brazil that drew a crowd of 2.5 million.)
Thanks for reading How to Human! Subscribe for free to...
The On-Camera Cringe Won’t Kill You. The Cure Is Practice.
You know that moment when you see and hear yourself in a TikTok or Reel you just filmed (thanks to that inescapable process called “editing”!), and immediately want to light your phone on fire and delete your entire existence off the intern...
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Authors
The writers behind this newsletter.
Most social media advice amputates your personality. I work at the intersection of psychology, storytelling, and human behavior to show what actually creates signal. This is where the thinking lives. TEDx. Broadway actor. 900k+ across platforms.
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