
AI is Ubiquitous and it's supposed to impact every part of a company's development from sales and marketing all the way to Engineering. This is our guidebook to navigate that world. We'll give you some cool opinions on how to build and sell!
| Platform | Pricing | Only free issues | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 81 | Founded | a year ago | Last Issue | 3 months ago |
| Active | |||||

Most SDRs reach out with two data points.
Name and company.
That’s not enough to write a relevant message. That’s enough to fill in a template.
Here are the seven data points that actually change how you write, and why each one matters....
Most SDRs build prospect profiles the wrong way.
They collect information. Job title. Company size. Industry. Years in role. They fill in the fields and feel like they’ve done the work.
Then they write a message that could’ve been sent to...
You’ve got a list of 300 leads.
Names, companies, maybe job titles. That’s it.
Now what?
If you’re like most SDRs, you open them one by one. Check their background. Google the company. Try to find something, anything, that makes your mes...
Most SDRs don’t skip research because they’re lazy.
They skip it because nobody showed them what to actually look for, or how to find it fast.
So they default to what feels productive: pull a list, write a message, hit send. Repeat 50 tim...
Most people think their outreach fails because of the message.
Wrong opener.
Weak hook.
Bad phrasing.
So they rewrite it.
Again.
And again.
But here’s the uncomfortable truth:
Most messages don’t fail after being read.
They fail...
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The writers behind this newsletter.
Helping companies close deals, one deal at a time
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