Kate’s Substack
Kate AssarafMy personal Substack
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 10 | Founded | a year ago | Last Issue | 5 months ago |
| Active | |||||
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kateassaraf.substack.comLatest Issues
Winning While Losing
I want to start by saying: I believe in the universe.
We all do, I suppose. Or at least, we say we do; until the universe tosses you in the spin cycle and calls it character development.
I believe in balance, energy, karma: all the woo-wo...
Shop Small Index Report: March 2025
Shop Small Index Report: March 2025
Overview
March 2025 brought a slight improvement in small business conditions, but the environment remains deeply challenging. The Shop Small Index (SSI) rose to -17.3, up from -21.85 in February, sugge...
The Best (and Scariest) Decision I Ever Made
The Survivor’s Guilt of a U.S. Manufacturer
By Kate Assaraf, Founder of Dip
I’ve been thinking a lot lately about what it means to “make it” in America.
Not in the glossy, tech-startup-hits-unicorn-status kind of way—but in the quiet, o...
Shop Small Index Report: February 2025
Shop Small Index Report: February 2025
No one asked me to be the Lorax-for-small-stores, but here I am. Small stores are closing faster than you can say “hey, we should go in that place sometime.” If we all make an effort to buy a few thin...
Boycotts, Hashtags, and Hype: Why the Economic Blackout Didn’t Work
The Economic Blackout: Performance Art with a Capital P
It’s taken me a while to post this—mostly because it feels like mentioning that the Economic Boycott not working is a very unpopular opinion. But this is one of those times where I de...
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Founder & Earth Keeper \ud83c\udf0d\ud83d\udc95
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