Katrina Klier for Sage Strategy Group
Katrina KlierSage Strategy Group architects go-to-market transformations for B2B companies at a growth inflection point. We help CEOs and revenue leaders build profitable growth at scale with a go-to-market engine the board trusts and the team can run.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 22 | Founded | 3 years ago | Last Issue | 4 months ago |
| Active | |||||
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sagestrategygroup.substack.comLatest Issues
The 5 Places B2B Growth Breaks Down
As we head into the end of Q2, a lot of leadership teams are looking hard at the numbers. If the data is telling you something is off, but you are not sure exactly what, you are not alone.
Most B2B companies do not have a product problem....
Your Ideal Customer Profile Is Drifting. You Just Can’t See It Yet.
Pilots learn the 1 in 60 Rule early: one degree off course and you miss your destination by one mile for every 60 you travel. Fly from New York to LA, one degree off, and you land 40 miles into the Pacific Ocean.
Your Ideal Customer Profi...
Empathy or Algorithm?
The biggest risk in marketing right now isn’t a bad algorithm.
It’s a lack of empathy.
With the explosion of AI-generated content, scaling your marketing output has never been easier. You can draft 50 posts, spin up 10 emails, and l...
From Pilot to Production: How to Scale AI Within Your B2B Team
Moving from a successful AI pilot to full-scale production is the “valley of death” for many digital transformation initiatives, including AI projects.
While a pilot proves capability, scaling proves value.
For B2B organizations where...
How Fast Can Your Team Pivot?
Executives know strategy can become outdated in months, sometimes weeks, in a landscape as dynamic as today’s. Technology shifts, regulatory changes, and global instability can alter entire industries before annual plans are even finished....
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Authors
The writers behind this newsletter.
I help B2B companies build or rebuild their marketing function, sharpen strategy and messaging, and accelerate growth — particularly at moments of transition: new leadership, a rebrand, a PE transaction, or a go-to-market pivot.
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